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Learn About The World Of Content From Experts In 12 Weeks 

Our Content Creation & Marketing Professional Workshop teaches the important aspects of storytelling & content creation to build a

strong content marketing campaign regardless of industry.

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PROFESSIONAL WORKSHOP IN CONTENT CREATION & MARKETING

"Marketing is no longer about the stuff that you make,
but about the stories you tell."

- Seth Godin

Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling.

Effectively relate your brand story to your audiences and keep them engage with meaningful videos that drives the right messages through different platforms.
 
From the technicals of knowing how to use technology efficiently to going through the design thinking process (planning, conceptualization, visualization to development & execution) to generate more innovative content ideas & topics that will drive traffic, this workshop aims to allow participants to leverage on data available and ancient principles in our modern digital platforms to become a more effective digital storyteller.

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DURATION:

12

weeks

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TIME:

7pm - 10pm

once weekly

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COURSE FEE:

$1,300

(inclusive of GST
but not inclusive
1-time registration fee of $150)

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CERTIFICATE:

Attainment

in Content Creation & Marketing

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Workshop Outline

This course comprises of the below essential skills for effective storytelling through different media:

 

  • Introduction to Digital Storytelling & how to generate ideas for content creation

  • Developing your storytelling concept/campaign 

  • Learning about the best practices for content on various social media platforms

  • Tone of voice & small production budgeting

  • Choosing the right tool: Producing, editing & post production of a short video using simple equipment

  • Drawing the right visuals to drive the message

  • Mapping out an ecosystem and developing your social media distribution plan to promote content

AWARDS WON BY OUR STUDENTS

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FEATURED TRAINERS

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Ahmad Bafadhal is the Executive Creative Director of Madbuff, a digital marketing and media agency that specializes in creating content for social media. Prior to this, he has been in various social media and producer roles, doing various creative roles from scriptwriting to web development.

Ahmad has also collaborated with Justin Bratton, TV personality, filmmaker, producer, writer, actor, and host of Asia's Got Talent, in various of his works and initiatives.

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By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

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