Diploma in Digital Marketing
Modules Synopsis



The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.



The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.



The objective of this module is to provide students with an understanding of effective marketing to help brands captivate online audiences through state-of-the-art content creation and storytelling. Students will practise real-world scenarios, examine brand case studies, and learn to create eye-catching content that cuts through the noise.



The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.



The Innovative Marketing module covers time-established marketing principles as a foundation from which to approach and integrate the latest strategies and technologies, to create novel marketing solutions in the digital age. Students will also learn from industry relevant case studies how to conduct market research and conceptualise innovative and engaging marketing campaigns to meet set objectives.



The Social Media Marketing module prepares students to navigate through the ever-changing social media landscape and how they can use it to their advantage, from personal branding to creating a social media marketing strategy for your company. Students will also learn what is social listening, and how they can leverage on social media communities such as Facebook, Twitter, LinkedIn, Instagram etc. to create a positive and influential digital presence.