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Did you have a campaign where you were hitting all the right metrics but just couldn't get any meaningful conversion? You may have a problem with the way you write your copy.

Copywriting has often been named as one of the most important aspects to advertising, especially at a time where good content is vital to the success of marketing campaigns. The question is, are you sure you are doing it the right way? 

Learn from some of the most experienced practitioners in the industry and explore the best practises with this certificate course in copywriting, carefully curated for existing marketers or those who are looking into entering this line of work.

Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of learning.

Professional Workshop in Copywriting

This course comprises of the below essential skills for effective copywriting across various platforms:​

  • The Copywriter

  • Grammar and usage

  • Styles and target audience

  • What to say (meetings, presentations and in creative briefs)

  • Techniques

  • Writing for integrated marketing communications

  • Planning your copy, writing clearly, making the copy flow, finding the right "tone of voice" & persuasion 

  • Writing a headline that gets noticed & keeps people reading

  • Learn how long your copy should be, words to leave out, etc.


Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.


MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.


From overseas learning trips to New York, conference in Bali, advertising awards competition such as Adfest in Thailand and Adstars Korea; to global networking lunches, we have the students’ expansion of their creative minds at heart.


At Awards Lab, everyone’s a winner! Even without bagging an award. It’s a boiler room where students are subject to the rigours of agency environment. And the demands of producing award-winning work.

In consecutive 2 years, we are crowned the top design school (non-government funded) in terms of number of awards won in the prestigious Crowbar Awards competition.


Awards or not, walk away with a winning portfolio.


Love what you do so much? Why not do projects and campaigns that will be running live and get paid through Make The Change?


Through Make The Change, students can:

  • Make use of their design skills to help ngos & other social enterprises

  • Take part in real projects for various companies

  • Guided by experienced industrial practitioners 

  • Get paid for their work

  • Enhanced their portfolio with projects completed under make the change

Special New Year Promotion for Certificate Course in Copywriting (P/T)

Sign up for the upcoming intake of our Professional Workshop in Copywriting and gets $500 off the course fee!

Class starts on 31 Jan 2019, 7pm-10pm weekly x 12 weeks.


Featured Trainers

Gaxiola Robert Joseph.jpg

Robert Gaxiola is an advertising creative director and founder of Singapore agency ManghamGaxiola. 

After just three years in business, the agency entered into a purchase agreement with the Dentsu Aegis Network and added McGarryBowen to their names on the door.


Prior to that, he worked under much bigger names such as Goodby, Silverstein & Partners, Bates 141, FCB and Disney. His last job prior to setting his own shop was the Executive Creative Director of Ogilvy & Mather Singapore.


Spending more than 20 years in the AdMarcom industry, Angela has held leadership positions for over a decade, in the APAC region, with MNC agencies, South China Morning Post Group and Global Luxury Group, LVMH.


Before becoming the founder of her own start-up Antrepod, she experienced entrepreneurship first hand by starting agencies and had delivered over 600% business growth in business over 3 years. Because of this, she was one of the finalists for 2011 Australia China Alumni Awards for ‘Women In Leadership’.


With over 25 years of experience as a marketer, advertising and communications specialist, Alastair has worked in small, medium and multinational advertising, branding and communication agencies.


From copywriting to the management of creative and client services teams, his varied roles and responsibilities has provided him with a solid foundation in this fast-paced and fast-changing industry. As a well-rounded and multi-faceted communication & brand specialist, his capabilities also include strategic planning, brand and agency management.  

“Every artist was first an amateur.” 
-Ralph Waldo Emerson





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