Do you understand today’s consumer market – in particular the Millennials in the Asian market?
How can you create viral-worthy, innovation-driven creativity via emotion design?
Is there a need to redesign for the e-commerce landscape in Singapore and Southeast Asia?
The purpose of this 3-day workshop is to elevate the innate ability of designers to solve problems with their design skill sets for print and digital design to a level where they can actively design solutions for social extemporises, platforms or apps, start-ups as well as gaming-related companies.
They are also expected to apply their design thinking into brand design, consumer profile design and engagement to be well-rounded professionals who can combine best practices in design and business.
Professional Workshop in Creative Strategies
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Understanding today’s consumer market – Millennials
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Leverage on millennial habits for E-commerce and M-commerce start-up ideas
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Understanding fragmented media landscape and how it shapes design & message strategies
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Designing brand experiences across emerging media
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Turn storytelling into better video marketing creativity
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Designer’s roles and opportunities in e-commerce landscape
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Design for retail and shopper marketing
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Design brand methodology and gamification to drive business initiatives
Duration
3 days/ 9.00am - 6.00pm
Upon completion of the course, eligible participants will be issued a certificate for professional workshop in Creative Strategies
Learning Outcome
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Elevating designers from design execution to design thinker that shapes the new economy with creative technology and communal experiences
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Creating viral-worthy, innovation-driven creativity via emotion design
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Designing business models that are B2C2B or B2B2C
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Designing for the e-commerce landscape in Singapore and Southeast Asia
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Using design to transform retail and shopper marketing
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Understanding gaming design to drive user acceptance and brand marketing
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Transforming from print-based grid design thinking to developing digital-driven design skill sets
Course Delivery
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Lecture
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Group Discussion and Pitching
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Group Workshop
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Case Studies
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Ideation and Practice
Who should join?
Designers, Creative directors, Marketing professionals, Business owners, Media planners, Strategists, Business development managers, Key decision makers etc.
About Trainer
Robert Gaxiola
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Gax is the creative half of breakaway agency Mangham/Gaxiola. The former Ogilvy Executive Creative Director left his post in 2012 to start his own shop with a handful of staff and one client. The agency later entered into a purchase agreement with the Dentsu Aegis Network in 2015 and has since added the name mcgarrybowen to their names on the door. Clients Include: AMEX, INTEL, Fidelity, Expedia, Hyundai and M1.
A graduate of the prestigious ArtCenter, College of Design the native Californian has been in Singapore for nearly twenty years. During that time, he’s worked as the Executive Creative Director for Bates, Batey, FCB and Ogilvy. He only left Singapore once to work at famed Goodby Silverstein and Partners in San Francisco.