Changing the Marketing & Advertising landscape with Creativity
With a new term in marketing being coined every other week, are you keeping up with the real best practises? Is advertising becoming more and more irrelevant with the way people are consuming media, especially with the option to block out ads?
Come join this talk to see how agencies and brands are using creativity to drive changes in their advertising/marketing campaigns amid the challenges pose by new media and the disruption brought by technology to businesses.
JAMES KENG LIM
Creative Director, Hakuhodo Inc
A multi-awarded creative and strategic communications leader, Jame's forte lies in creating transformative storytelling that connects and empowers people, and seamlessly implementing them across all platforms.
With a career spanning 20 years with network and independent advertising, digital, and PR agencies – as well as running his own integrated communications agency – the speaker is highly valued individual sought after by external C-Suite, internal stakeholders and partners for his strategic approach in providing business solutions.
Combining creativity with a strong business acumen, his work has also been regularly recognised by creative and digital shows such as D&AD, Cannes, One Show, Clio, London International, New York Advertising Festivals, Mob-Ex, and Asia Interactive. Equally important, they are also highly awarded at marketing and effectiveness shows like Singapore Effectiveness Awards, Marketing Effectiveness Awards, and Marketing Magazine Awards.
5 July 2018, Thursday
7:00pm - 9:00pm
30 Merchant Road,
#03-22 Riverside Point