PROFESSIONAL WORKSHOP IN CUSTOMER BEHAVIORAL INSIGHTS WITH DATA INTELLIGENCE
One of the most underrated skill of digital marketing, and often not talked in depth about enough, will be the knowledge of harnessing raw data and knowing how to use it.
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Understanding how digital is changing a buyer's purchase decision and being able to use collected data to come out with actionable outcomes has become the most important skill for almost every hiring manager.
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Interestingly, everyone talks about data but nobody can confidently say that they are using it the best way possible. As one of the participants of the survey put it, "3 marketers can look at the same set of data and come out with 3 different conclusions".
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Too many marketing managers are making decisions based on gut feeling and using data only to justify their actions, instead of the other way round.
Learn.
Execute.
Discuss.
Repeat.
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.
Customer behavior is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics. It examines how emotions, attitudes, and preferences affect buying behaviour.
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Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.
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Understanding today's consumer with the use of data
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Know about the factors influencing consumer's behavior: 5 Steps Buyer's Decision Process
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Analyse data from owned media and understanding the insights these data can present
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Case studies / Learning activities
Part-Time. Full-Time. 3 Hours. Skills.
INTAKE
DURATIONS
CLASSES
TIME
CREDIT BEARING
27 May 20XX
10 weeks
Once per week
7pm – 10pm
Postgraduate Diploma in Digital Marketing
FEATURED POSTGRADUATE TRAINERS
Nick Goh
CEO,
YP (Yellow Pages) Consulting
Chelsea Chen
UX Lead, APAC
Paypal
Daniel Ng
Advisor – Digital Economy,
OpenGov Asia
Jean Tan
Founder/Brand & Marketing Consultant,
AAGO Consulting​
GUEST SPEAKERS
Michelle Yip
Executive Director,
Group Strategic Marketing
DBS
Dr. David Hardoon
Senior Advisor,
Data Science
CPF Board
Irene Lim
AVP, Customer Relations
The Ascott Limited
Gerry Seah
Managing Director,
Bridge & Tower International
Jael Chng
Founder,
My Working Title
Rob Gax
Director of Creative Development,
Something Else
Christina Teo
Founder,
Startup Women Asia
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students get to go to cities & countries like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.
