Customer Behavioral Insights with Data Intelligence

PROFESSIONAL WORKSHOP

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One of the most underrated skill of digital marketing, and often not talked in depth about enough, will be the knowledge of harnessing raw data and knowing how to use it.

Understanding how digital is changing a buyer's purchase decision and being able to use collected data to come out with actionable outcomes has become the most important skill for almost every hiring manager.

Interestingly, everyone talks about data but nobody can confidently say that they are using it the best way possible. As one of the participants of the survey put it, "3 marketers can look at the same set of data and come out with 3 different conclusions".

Too many marketing managers are making decisions based on gut feeling and using data only to justify their actions, instead of the other way round.

 

Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.

 

Customer behavior is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics.  It examines how emotions, attitudes, and preferences affect buying behaviour.

Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.

  • Understanding today's consumer with the use of data

  • Know about the factors influencing consumer's behavior: 5 Steps Buyer's Decision Process

  • Analyse data from owned media and understanding the insights these data can present

  • Case studies / Learning activities

Credit bearing towards Postgraduate Diploma in Digital Marketing

Let us share with you how the credit bearing system works and also about our special promotional course fee for the upcoming intake by filling up the form below.

 

featured postgraduate trainers

Nick Goh

CEO,

YP (Yellow Pages) Consulting

Chelsea Chen

UX Lead, APAC

PayPal

Daniel Ng

Advisor - Digital Economy,

OpenGov Asia

Jean Tan

Founder/Brand & Marketing Consultant,

AAGO Consulting​

guest speakers

Michelle Yip

EVP, E-Commerce

Lazada

Gerry Seah

Managing Director,

Bridge & Tower International 

Dr. David Hardoon

Chief Data Officer,

Monetary Authority of Singapore ​

Jael Chng

Founder,

My Working Title 

Irene Lim

AVP, Customer Relations

The Ascott Limited

Rob Gax

Founder,

ManghamGaxiola McgarryBowen

Shah Widjaja

Christina Teo

Founder,

Startup Women Asia

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

 

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

 

From overseas trips to competitions, our students get to go to cities & countries  like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.

 OUR STUDENTS WORK IN

and many more....

10 weeks.

7pm - 10pm.

Once / week.

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