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COURSES

Professional Workshop in Social Media Marketing

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This course comprises of the below essential skills for digital marketing across social media platform.

Apart from being trained to become a strong social media practitioner, some useful skills which you can expect to acquire from this course are:

• Social Media Readiness Assessment of an Organisation

• Marketing on various social media platforms e.g. Facebook Marketing, LinkedIn Marketing

• Content Creation

• Conversation Management & Community Building

• Microblogging and Influencer Management
  
   

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Professional Workshop in Digital Marketing

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This course comprises of the below essential skills for digital marketing across various platform. Apart from conceptualizing and executing a digital strategy, this course will also touch on:

• Search Engine Marketing & Optimisation
  (SEO/SEM)

• Google Ad search PPC, display, YouTube ads 

• Mobile marketing

• Email marketing (EDM)

• Google Analytics

• Customer-relationship management platform (CRM)

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Professional Workshop in Content Creation & Marketing (storytelling)

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This course comprises of the below essential skills for effective storytelling through different media:

• Learning about SEO and use of platforms to monitor data

• Understanding the trending topics to better decide what kind of content to create & curate

• Introduction to Digital Storytelling & the types of stories

• Developing your storytelling concept/campaign 

• Tone of voice & small production budgeting

• Choosing the right tool: Producing, 
  editing & post production of a short video using simple equipment

• Drawing the right visuals to drive the message

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Professional Workshop in Copywriting

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This course comprises of the below essential skills for effective copywriting across various platform:

• The Copywriter

• Grammar and usage

• Styles and target audience

• What to say (meetings, presentations and in creative briefs)

• Techniques

• Writing for integrated marketing communications

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Postgraduate Diploma in Digital Marketing

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Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

The modules include:

• Customer Behavioral Insights with Data Intelligence

• Customer Experience Journey Mapping and Design (O2O)

• Strategic Digital Marketing for Senior Mgmt

• Trending Technologies for Marketers

• O2O Brand Communication Strategy

• Practicum Project with Mentorship

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