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PROFESSIONAL WORKSHOP IN DIGITAL MARKETING
"Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it."
- David Meerman Scott
The Digital Marketing course offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.
DURATION:
12
weeks
TIME:
7pm - 10pm
once weekly
SkillsFuture
Eligible
COURSE FEE:
$1,300
(inclusive of GST
but not inclusive
1-time registration fee of $150)
CERTIFICATE:
Attainment
in Digital Marketing
Workshop Outline
This course comprises of the below essential skills for digital marketing across various platform. Apart from conceptualizing and executing a digital strategy, this course will also touch on:
-
SEO/SEM
-
Mobile marketing
-
Social media marketing
-
Email marketing
-
Analytics
AWARDS WON BY OUR STUDENTS
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