PROFESSIONAL WORKSHOP IN DIGITAL MARKETING
"Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it."
- David Meerman Scott
The Digital Marketing course offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.
7pm - 10pm
(inclusive of GST
but not inclusive
1-time registration fee of $150)
in Digital Marketing
This course comprises of the below essential skills for digital marketing across various platform. Apart from conceptualizing and executing a digital strategy, this course will also touch on:
Social media marketing
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