PROFESSIONAL CONVERSION PROGRAMME (PCP)
SINGAPOREAN / PR
Digital Advertising Professionals
Get funded while your new hire trains to be a digital advertising professional
The Professional Conversion Programme (PCP) for Digital Advertising Professionals aims to upskill and develop executive and managerial level employees from related design disciplines, into digital advertising jobs in the advertising and creative agencies.
This PCP is also suitable to enhance individuals’ employability in digital advertising by providing them with classroom training in latest knowledge and trends, and real experience in the field through On-the-Job (OJT) training, enabling them to make a career switch and take on new or expanded job roles in the Design & Advertising sector.
Participating companies will get to enjoy salary support of 70% for the new hire's salary for 6 months. Salary support will be increased to 90% for employees aged 40 years old and above.
YOUR STAFF WILL BE TRAINED
(with problem solving techniques)
Innovative Thinking Techniques
DESIGN APPLICATION FOR MARKETERS
Essential design for business
Online & offline branding
Online and offline customer’s touch points
B2C2B, E-commerce, O2O
USER INTERFACE & USER EXPERIENCE (UI/UX)
Fundamentals of Human-Centered Design
Innovation & Creativity
User Experience / User
Interface (UX / UX) Design
Digital Marketing &
Social Media Marketing
Data Analysis & Application
Digital Content Engagement
Essential Coding for Designers
HTML/CSS + PHP
Ability to edit existing website or launch new website
Understanding how to publish to server and using the control panel
Using coding to create a customised landing page
Overview on various other coding language like ruby, python etc.
Search engine optimisation (SEO) best practises
Express your interest below & register your new hire for the programme.
After confirming the eligibility of your new hire, you will need to pay 10%* (after 90% funding) for course fee.
Send your new hire for training over 6 months (roughly 26 hours of training per month) for the above modules.
Upon completion of the programme, the employer will receive 70% of your new hire's salary support for the 6 months you have sent him/her for the course.
(90% salary support for Singaporean aged 40 years & above)
only with at least 2 years of working experience
for the 6 months training period
(90% for Singaporean 40 years & above)
*70% funded by Workforce Singapore (WSG) & 20% claimable from SkillsFuture (SSG)
Professional Certificate in Applied Digital Strategies
*20% SSG claim only eligible for SME
By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.