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Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs. 

 

This professional workshop in strategic digital marketing strategy challenges participants to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.

Professional Workshop in Strategic Digital Marketing for Senior Management

Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.

 

Trainers, with wealth of experience working in senior marketing positions within major companies, will be sharing with the participants on how marketing strategies are developed at a senior management level with real case studies and hands-on practise. 

Participants in this professional workshop can expect to learn:

  • Digital marketing landscape and the digital marketing funnel

  • Conceptualising digital marketing campaigns & choosing the right channels

  • Understand terms like CPL, CPA, CPM, ROAS, etc.

  • Using analytics and data for developing digital marketing strategies

  • AdWords, Programmatic (RTB) and Social Insights

 

We understand that working professionals like yourself have other commitments

It can be family, work or any other commitments you have that make you not being able to commit to 10 sessions of classroom time.

Hence, we are making it easier for you to attend & participate in classes from anywhere you are.

Our new blended learning allows you to choose between coming to classes physically or watch/ participate with your classmates from wherever you are.

 

featured postgraduate trainers

Nick Goh

CEO,

YP (Yellow Pages) Consulting

Chelsea Chen

UX Lead, APAC

PayPal

Daniel Ng

Advisor - Digital Economy,

OpenGov Asia

Jean Tan

Founder/Brand & Marketing Consultant,

AAGO Consulting​

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

 

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

 

From overseas trips to competitions, our students get to go to cities & countries  like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.

 OUR STUDENTS WORK IN

and many more....

10 weeks.

7pm - 10pm.

Once / week.

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."

- Steve Jobs

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(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022