Customer ExperiencE (CX) Journey Mapping & Design
In this professional workshop, you will learn practical tools in understanding and mapping your brand or company’s customer experience journey.
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10 evening classes.
Once per week, 7pm - 10pm.
Customer Experience (CX) refers to the sum of every interaction a customer has with a business, both pre and post-sale, online and offline.
With the insights of behavioural purchase, you will learn how to redesign, curate and prototype customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.
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MEET YOUR TRAINERS
INDUSTRY PRACTITIONERS
Emmy-Lou
Collaboration Designer,
PwC South East Asia
Dharani Malladi
Experience Lead,
Grundfos Future Lab
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea, Paris, Bali, etc. on an annual basis to learn from the best around the world.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through our student initiative social enterprise Make The Change!
Make The Change has also been B-Corp certified recently, a few years after winning the commendation award for President Challenge Social Enterprise Start-up of the Year in 2015.