Influencer Marketing is a vital component of content strategy within the marketing mix. It is about conveying your key messages through the people of influence within the social media sphere by co-creating content relevant to your target audience. The objectives may be as diverse as branding, engagement, awareness or purchase.

 

The rules of engaging influencers are the same. Influencers are not brand ambassadors but they serve specific purposes and have the potential to become your strategic social partners in communicating your branding.

 

LEARNING OBJECTIVES:

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1. Organize an effective influencer marketing campaign

2. Co-create content with the relevant influencers for various objectives

3. Measure the effectiveness of influencer marketing

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Prerequisite: Attendees must have basic knowledge of digital marketing or have done simple marketing using digital means.

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