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Professional Certificate in Communication Design

  • VISUAL COMMUNICATION

    This acts as a design orientation and focuses on:

    - Design appreciation and communication

    - Fundamentals and principles of design

    - Colour fundamentals and theories

    - Idea development

    - Research development

    - Protocols and processe

 

 

  • DIGITAL STUDIOS I

    Students learn Adobe Photoshop & Illustrator fundamentals and are equipped with necessary skills to stay relevant in the digital age. This module is divided into two parts, 6 sessions for each application.

    ADOBE PHOTOSHOP

    - Understanding Adobe Photoshop tools and work area

    - Working with Adobe Photoshop layers and masking features

    - Understanding colour modes and colour correction

    - Working with transparencies, blending mode, paths and clipping paths

    - Filters and plug-ins

    - File formats, smart objects, etc.

    ADOBE ILLUSTRATOR

    - Understanding the workspace of a vector-based             environment

    - Basic layout techniques

    - Drawing with Adobe Illustrator

    - Working with layers, transparencies, graphic styles

    - Precision drawing with Adobe Illustrator

    - Path operations, masking and filters

    - Creating proofs (draft, print, press)

 

 

  • TYPOGRAPHY AND COMMUNICATION DESIGN

    Discover how typography forms a visual unit, utilising graphic design to create an outstanding piece of work through a greater emphasis in typography and graphic design. How to deliver accurate information with communication design, as well as:

    - Type evolution and history

    - The graphic designer’s layout grid

    - Typography as a visual language

    - Working within a given space and a body of information

    - How typography affects graphic design

    - Type anatomy, measurements, classifications, styles and weights

    - Type spaces (kerning, tracking, leading, etc.)

    - Applying variations in layouts and identifying common mistakes

    - Creative research, how to get inspiring ideas and applying through art direction

    - Choosing the right photo or cropping the wrong photo

    - File formats

 

 

 

  • CORPORATE IDENTITY AND DESIGN

    Unravel the science behind every corporation’s ‘persona’ and brand identity. Create a corporate personality and explore the components of a corporate identity programme that will promote consistency in both discipline and application. More on:

    - The coming of corporate communications

    - The story, the visual and the package

    - The science of symbols and colours

    - The logotype and the semiotics

    - Supporting devices/applications

    - The corporate design mandatories

    - The importance of the corporate identity system

 

 

  • PACKAGING AND PRINT TECHNOLOGY

    This module introduces the technologies and procedures of modern lithography and packaging studies, equipping students with real industrial knowledge of managing the studio workflow through a visit to a printing plant. Learn:

    - Understanding colours and inks for press

    - Understanding DPI, PPI and LPI

    - The different forms of lithography with emphasis on offset lithography

    - Pre and post press. Managing the workflow

    - Colour separation

    - Understanding packaging as an extension of a brand

    - Importance of the corporate identity system

    - Choosing the right stock

    - Creating prototypes for packaging

    - Techniques in creating really nice mock-ups

 

 

  • EDITORIAL DESIGN

    Highlights important aspects on how structuring is done using cohesive editorial content, grids and components through Adobe InDesign. Students will also learn content gathering and create personalities and tone for publication. Divided into 6 sessions for Editorial Design and Adobe InDesign each:

    EDITORIAL DESIGN

    - Editorial design and its objectives

    - Anatomy of a publication

    - Creating layouts

    - Essential layout skills

    ADOBE INDESIGN

    - Working with Adobe InDesign’s features such as master pages and section markers

    - Creating paragraphs and character styles

    - Working with Adobe InDesign’s table feature

 

 

  • ONLINE MEDIA DESIGN

    Integrate communication design with realism through the usage of Adobe Dreamweaver with studies focusing on web criteria and restrictions. More on:

    - Understanding the Internet

    - The Internet and communication design

    - Fundamentals of Dreamweaver

    - Flowchart

    - Understanding tables in Dreamweaver

    - Navigating the site with buttons

    - Consistency with CSS styles

    - Technical skills such as image quality, file format, colour space, etc.

 

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