PROFESSIONAL CONVERSION PROGRAMME (PCP)
SINGAPOREAN / PR

Digital Advertising Professionals

 

We train you and get you a job as a digital advertising professional

The Professional Conversion Programme (PCP) for Digital Advertising Professionals aims to upskill and develop executive and managerial level employees from related design disciplines, into digital advertising jobs in the advertising and creative agencies. 

Individuals who attend the PCP will be trained to transform their design thinking into innovative thinking, from aesthetic communication designs to impactful business solutions with creative technologies and design crafts across business sectors and different media platforms. This PCP is also suitable to enhance individuals’ employability in digital advertising by providing them with classroom training in latest knowledge and trends, and real experience in the field through On-the-Job (OJT) training, enabling them to make a career switch and take on new or expanded job roles in the Design & Advertising sector.

The programme will equip entrants with the relevant digital and strategic skills to perform job roles such as influential digital specialists, marketing strategists, innovators and coders. 

YOU WILL BE TRAINED
 
EXTENSIVELY ON

CREATIVE Thinking

 

(with PROBLEM SOLVING TECHNIQUES)

  • Problem-Solving Techniques

  • Innovative Thinking Techniques

  • Design Thinking

  • Critical Thinking

DESIGN APPLICATION FOR MARKETERS

  • Essential design for business

  • Online & offline branding

  • Communication collaterals

  • Online and offline customer’s touch points

  • B2C2B, E-commerce, O2O

USER INTERFACE & USER EXPERIENCE (UI/UX)

  • Fundamentals of Human-Centered Design

  • Design Thinking

  • Innovation & Creativity

  • User Experience / User

  • Interface (UX / UX) Design

  • Design Methods

Digital Marketing &
DATA ANALYTICS

  • Digital Marketing

  • Social Media Marketing

  • Data Analysis & Application

  • Digital Communication Strategy

  • Digital Content Engagement

Essential Coding for Designers

  • HTML/CSS + PHP

  • Ability to edit existing website or launch new website

  • Understanding how to publish to server and using the control panel

  • Using coding to create a customised landing page

  • Overview on various other coding language like ruby, python etc.

  • Search engine optimisation (SEO) best practises

HOW IT

WORKS

Express your interest by filling up the below form.

Ready your latest CV and wait for us to contact you.​

We try to get you a job with a brand/agency.

(subject to agreement from both you and the employer)

Once employed, you will start working in the company and attend training at Chatsworth Medi@rt Academy.

After 6 months of training, you will continue your role as a full-time digital advertising professional.

More Information

ELIGIBILTY:

SINGAPOREANS/PR*

 

only with at least 2 years of non-relevant working experience.

SALARY:

100%

even during 6 months training period

COURSE FEE:

Fully paid by employer & subsidized by

Workforce Singapore (WSG)

CERTIFICATE:

Professional Certificate in Applied Digital Strategies

YOUR DIGITAL MARKETING CAREER STARTS
 
HERE

By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

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Singapore 058282

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(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022