PROFESSIONAL CONVERSION PROGRAMME (PCP)
SINGAPOREAN / PR
Digital Advertising Professionals
We train you and get you a job as a digital advertising professional
The Professional Conversion Programme (PCP) for Digital Advertising Professionals aims to upskill and develop executive and managerial level employees from related design disciplines, into digital advertising jobs in the advertising and creative agencies.
Individuals who attend the PCP will be trained to transform their design thinking into innovative thinking, from aesthetic communication designs to impactful business solutions with creative technologies and design crafts across business sectors and different media platforms. This PCP is also suitable to enhance individuals’ employability in digital advertising by providing them with classroom training in latest knowledge and trends, and real experience in the field through On-the-Job (OJT) training, enabling them to make a career switch and take on new or expanded job roles in the Design & Advertising sector.
The programme will equip entrants with the relevant digital and strategic skills to perform job roles such as influential digital specialists, marketing strategists, innovators and coders.
YOU WILL BE TRAINED
(with PROBLEM SOLVING TECHNIQUES)
Innovative Thinking Techniques
DESIGN APPLICATION FOR MARKETERS
Essential design for business
Online & offline branding
Online and offline customer’s touch points
B2C2B, E-commerce, O2O
USER INTERFACE & USER EXPERIENCE (UI/UX)
Fundamentals of Human-Centered Design
Innovation & Creativity
User Experience / User
Interface (UX / UX) Design
Digital Marketing &
Social Media Marketing
Data Analysis & Application
Digital Communication Strategy
Digital Content Engagement
Essential Coding for Designers
HTML/CSS + PHP
Ability to edit existing website or launch new website
Understanding how to publish to server and using the control panel
Using coding to create a customised landing page
Overview on various other coding language like ruby, python etc.
Search engine optimisation (SEO) best practises
Express your interest by filling up the below form.
Ready your latest CV and wait for us to contact you.
We try to get you a job with a brand/agency.
(subject to agreement from both you and the employer)
Once employed, you will start working in the company and attend training at Chatsworth Medi@rt Academy.
After 6 months of training, you will continue your role as a full-time digital advertising professional.
only with at least 2 years of non-relevant working experience.
even during 6 months training period
Fully paid by employer & subsidized by
Workforce Singapore (WSG)
Professional Certificate in Applied Digital Strategies
YOUR DIGITAL MARKETING CAREER STARTS
By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.