Marketers and designers tend to take communication strategies for granted. Creating ads that appeal to your target market requires critical skills that will empower you to effectively grab the attention of your audiences, connect with their emotions and successfully engage them.


“We are now living in era of visual culture and digital age. Designs & images are all around us, and visual imagery are becoming dramatically and increasing important.”

The art of persuasive language is that one skill which most marketers and ad designers need but is so sorely lacking of.


Come join this talk to find out how the best ads are made and the techniques big brands are using to effectively engage their market over and over again.


Kenji Choo


Kenji graduated with a distinction in Master of Design from Curtin University of Technology, Australia after receiving professional design training from Japan in the early nineties.


Accumulating 20 years of relevant industry experience as a creative practitioner, Kenji has also been passionately teaching as a design educator for the past 10 years, having accumulated more than 120 awards won by mentees guided directly by the master himself.


18 Sep 2018, Tuesday

7:00pm - 9:00pm


M.A.D. School

30 Merchant Road,

#03-22 Riverside Point

Singapore 058282

Event supported by:

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