Professional

Diploma in

Advertising

and Design

PDAD

MODULES

Visual Communication

This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer...

Digital Studios I​

(Illustrator)

This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while...

Digital Studios I​I

(Photoshop)

This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation, and photo retouching tools...

Typography and

Communication Design

This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication...

Corporate Identity and Design

This module will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate...

Packaging and Print Technology

This module offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms. Not only will students explore key concepts...

Editorial Design

This module introduces students the digital publishing tools and techniques for publications design and gains insights into the professional practice of publication designers...

Web Interface Design

This module introduces students to the industry standard of web design using basic HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets). Throughout the course, students are introduced to the planning,

Innovative Marketing​

The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework. Students will learn...

Elective Modules

21st Century Advertising

The 21stCentury Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies;...

Creative Thinking

The Creative Thinking module is a place where students are taught the methods to construct, create and develop ideas, which can be...

Copywriting

The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will...

Branding

The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding...

Digital Marketing

The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned...

TVC (Concept + Development)

The TVC (Concept + Development) module is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn...

M.A.D. Integrated Campaign

The M.A.D. Integrated Campaign Project is the final major project for all Professional Diploma in Advertising and Design students. Students will have to integrate everything they have...

Fundamentals of Photography

This module delves first into the history of photography and the documentation of its advancements. The technical skills needed to operate a DSLR camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera. Through this course, students will also learn to develop and master the ‘eye’ for photography through assignment practice. The aim of this module is to equip students with the fundamental skills and techniques needed in order to operate a professional DSLR.

Natural and Studio Lighting 

What is light; what is light in photography? Students who go through this module will fully understand the effects of light and how it can create or destroy. The various types of light sources (both natural and artificial/studio lights) and how to correctly use them to your advantage will be taught through theoretical and practical examples. The module also aims to get students to be familiar with the different types of studio lighting & equipment and how to operate them professionally and efficiently.

Featured Trainers

Kenji graduated with a distinction in Master of Design from Curtin University of Technology, Australia, in 2003 and received a year of professional packaging design training from Japan in 1991. Kenji has accumulated more than 10 years of professional teaching experience as a design educator and 20 years of relevant job experiences as a creative practitioner in the graphic design, branding, advertising, packaging, publishing and printing industries.

With Kenji’s passion in teaching, mentorship and engagement with his students over the last few years, he has personally nurtured and groomed many successful design practitioners and designpreneurs. many of his past students have won more than 80 local and international awards and recognition from Singapore, Germany, Canada, United Kingdom and America.

Robert Gaxiola is an advertising creative director and founder of Singapore agency ManghamGaxiola. 
 

After just three years in business, the agency entered into a purchase agreement with the Dentsu Aegis Network and added McGarryBowen to their names on the door.

 

Prior to that, he worked under much bigger names such as Goodby, Silverstein & Partners, Bates 141, FCB and Disney. His last job prior to setting his own shop was the Executive Creative Director of Ogilvy & Mather Singapore.

Spending more than 20 years in the AdMarcom industry, Angela has held leadership positions for over a decade, in the APAC region, with MNC agencies, South China Morning Post Group and Global Luxury Group, LVMH.

 

Before becoming the founder of her own start-up Antrepod, she experienced entrepreneurship first hand by starting agencies and had delivered over 600% business growth in business over 3 years. Because of this, she was one of the finalists for 2011 Australia China Alumni Awards for ‘Women In Leadership’.

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

 

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

GLOBAL

We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

 

From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.

AWARDS-LAB

At Awards Lab, everyone’s a winner!

 

Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.

 

Awards or not, walk away with a winning portfolio.

DO-GOOD

Love what you do so much?  Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!

 

Through this school run social enterprise, students can:

  • Make use of their design skills to help NGOs & other social enterprises

  • Take part in real projects for various companies

  • Guided by experienced industrial practitioners & getting paid 

  • Enhanced their portfolio with projects completed under make the change

AWARDS WON BY OUR
 
STUDENTS

Alumnus

Tommy Lai,

Creative/ Copywriter @ R/GA

"When I was in England, I found out that I was way ahead of all my peers."

Ning Goh,

Designer @ Chope

"What I really like about M.A.D. School is that the lecturers are all working in the industry...basically, lecturers get to focus on the students and I find that very useful."

Andy Xu,

Creative Director @ Three Collective

"My time in MAD was a great experience; I especially recommend it for those who are keen to enter into the Design and Advertising industries."

 

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