Search Marketing is the most fundamental of Digital Marketing and yet often the most misunderstood topic. This is primarily because professionals like to focus on performing search engine optimisation without doing a detailed analysis of their Buyer Persona, Keyword Research and Planning. This workshop explores the mechanism to create one or more buyer persona, the systematic approach to keyword formation using various concepts and the essentials of on-site and off-site search engine optimization.

 

Outline:

· Buyer Persona versus Customer Profiling

• Keyword Research and Planning           

• 4 phases of Customer Buying Journey            

• Keyword Research Tools

• Keyword Planning Templates
   

· Search Engine Optimization

• On-Site Optimization            

• Off-Site Optimization            

• Social Signals

​

Bonus:

$500 course voucher for workshop attendees

(voucher is transferable)

 

CONDUCTED BY DIGITAL STRATEGIST AND AUTHOR:   ANDREW CHOW:

Andrew is an experienced Digital Strategist and the author for 2 best-selling books on Digital Marketing and PR.  He has extensive working experiences across digital marketing platforms for personal branding, corporates and SMEs.  He has been conducting digital workshops across Asia and Europe, a practitioner who knows the tips that you can apply right after the workshop.