WORKSHOP ON SEARCH MARKETING - SEO, KEYWORDS & BUYER PERSONA
Search Marketing is the most fundamental of Digital Marketing and yet often the most misunderstood topic. This is primarily because professionals like to focus on performing search engine optimisation without doing a detailed analysis of their Buyer Persona, Keyword Research and Planning. This workshop explores the mechanism to create one or more buyer persona, the systematic approach to keyword formation using various concepts and the essentials of on-site and off-site search engine optimization.
· Buyer Persona versus Customer Profiling
Keyword Research and Planning
4 phases of Customer Buying Journey
Keyword Research Tools
Keyword Planning Templates
· Search Engine Optimization
$500 course voucher for workshop attendees
(voucher is transferable)
CONDUCTED BY DIGITAL STRATEGIST AND AUTHOR: ANDREW CHOW:
Andrew is an experienced Digital Strategist and the author for 2 best-selling books on Digital Marketing and PR. He has extensive working experiences across digital marketing platforms for personal branding, corporates and SMEs. He has been conducting digital workshops across Asia and Europe, a practitioner who knows the tips that you can apply right after the workshop.
: 21 July 2016
: 2pm - 5pm
: $69.90 -pic claimable
Limited seats available only. Do not miss it!
"Andrew is a enthusiastic and passionate speaker. His sharing and examples made digital marketing an easy-to-grasp world for me.”
-Ms Tham Z Y | Marketer