IN NEED TO LET PEOPLE KNOW WHO YOU ARE?

IT'S TIME

WORKSHOP ON SEARCH MARKETING - SEO, KEYWORDS & BUYER PERSONA

Search Marketing is the most fundamental of Digital Marketing and yet often the most misunderstood topic. This is primarily because professionals like to focus on performing search engine optimisation without doing a detailed analysis of their Buyer Persona, Keyword Research and Planning. This workshop explores the mechanism to create one or more buyer persona, the systematic approach to keyword formation using various concepts and the essentials of on-site and off-site search engine optimization.

 

Outline:

· Buyer Persona versus Customer Profiling

  • Keyword Research and Planning           

  • 4 phases of Customer Buying Journey            

  • Keyword Research Tools

  • Keyword Planning Templates
     

· Search Engine Optimization

  • On-Site Optimization            

  • Off-Site Optimization            

  • Social Signals

Bonus:

$500 course voucher for workshop attendees

(voucher is transferable)

 

CONDUCTED BY DIGITAL STRATEGIST AND AUTHOR:   ANDREW CHOW:

Andrew is an experienced Digital Strategist and the author for 2 best-selling books on Digital Marketing and PR.  He has extensive working experiences across digital marketing platforms for personal branding, corporates and SMEs.  He has been conducting digital workshops across Asia and Europe, a practitioner who knows the tips that you can apply right after the workshop. 

Date

Time

Tuition Fees

: 21 July 2016

: 2pm - 5pm

: $69.90 -pic claimable

 ($299.00 before)

Limited seats available only. Do not miss it!

"Andrew is a enthusiastic and passionate speaker. His sharing and examples made digital marketing an easy-to-grasp world for me.”  

-Ms Tham Z Y | Marketer 

If you have any questions, leave your contact here and we will get back to you:

By providing my personal data and in submitting this form, or by sending an email to the “Contact Us” email address(es) listed on this website, I consent to M.A.D. School and its related corporations, its affiliates, their agents and their authorised service providers collecting, using, disclosing and/or processing my personal data in accordance with MAD School's Privacy Policy and Terms of Use.

30 Merchant Road,

#03-22 Riverside Point

Singapore 058282

6337 5449

TALK TO US NOW!!

Home   |    Privacy policy    |    Contact us

paynow.jpg

© 2015 M.A.D. School by Chatsworth Medi@rt Academy

(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022