PROFESSIONAL WORKSHOP IN STRATEGIC DIGITAL MARKETING FOR SENIOR MANAGEMENT
Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.
This professional workshop challenges participants to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.
Learn.
Execute.
Discuss.
Repeat.
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.
Trainers, with wealth of experience working in senior marketing positions within major companies, will be sharing with the participants on how marketing strategies are developed at a senior management level with real case studies and hands-on practise.
Participants in this professional workshop can expect to learn:
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Digital marketing landscape and the digital marketing funnel
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Conceptualising digital marketing campaigns & choosing the right channels
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Understand terms like CPL, CPA, CPM, ROAS, etc.
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Using analytics and data for developing digital marketing strategies
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AdWords, Programmatic (RTB) and Social Insights
Part-Time. Full-Time. 3 Hours. Skills.
INTAKE
DURATIONS
CLASSES
TIME
CREDIT BEARING
19 June 20XX
10 weeks
Once per week
7pm – 10pm
Postgraduate Diploma in Digital Marketing
FEATURED POSTGRADUATE TRAINERS
Nick Goh
CEO,
YP (Yellow Pages) Consulting
Chelsea Chen
UX Lead, APAC
Paypal
Daniel Ng
Advisor – Digital Economy,
OpenGov Asia
Jean Tan
Founder/Brand & Marketing Consultant,
AAGO Consulting
GUEST SPEAKERS
Michelle Yip
Executive Director,
Group Strategic Marketing
DBS
Dr. David Hardoon
Senior Advisor,
Data Science
CPF Board
Irene Lim
AVP, Customer Relations
The Ascott Limited
Gerry Seah
Managing Director,
Bridge & Tower International
Jael Chng
Founder,
My Working Title
Rob Gax
Director of Creative Development,
Something Else
Christina Teo
Founder,
Startup Women Asia
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students get to go to cities & countries like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.
