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PROFESSIONAL WORKSHOP IN STRATEGIC DIGITAL MARKETING FOR SENIOR MANAGEMENT

Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs. 
 
This professional workshop challenges participants to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.

Learn.
Execute.
Discuss.
Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.

Trainers, with wealth of experience working in senior marketing positions within major companies, will be sharing with the participants on how marketing strategies are developed at a senior management level with real case studies and hands-on practise. 

Participants in this professional workshop can expect to learn:

  • Digital marketing landscape and the digital marketing funnel

  • Conceptualising digital marketing campaigns & choosing the right channels

  • Understand terms like CPL, CPA, CPM, ROAS, etc.

  • Using analytics and data for developing digital marketing strategies

  • AdWords, Programmatic (RTB) and Social Insights

Part-Time. Full-Time. 3 Hours. Skills.

INTAKE
DURATIONS
CLASSES
TIME
CREDIT BEARING

19 June 20XX
10 weeks
Once per week
7pm – 10pm
Postgraduate Diploma in Digital Marketing

 
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FEATURED POSTGRADUATE TRAINERS

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Nick Goh

CEO,

YP (Yellow Pages) Consulting

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Chelsea Chen

UX Lead, APAC

Paypal

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Daniel Ng

Advisor – Digital Economy,

OpenGov Asia

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Jean Tan

Founder/Brand & Marketing Consultant,

AAGO Consulting​

GUEST SPEAKERS

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Michelle Yip

Executive Director,

Group Strategic Marketing

DBS

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Dr. David Hardoon

Senior Advisor,

Data Science

CPF Board

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Irene Lim

AVP, Customer Relations

The Ascott Limited

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Shah Widjaja

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Gerry Seah

Managing Director,

Bridge & Tower International

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Jael Chng

Founder,

My Working Title 

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Rob Gax

Director of Creative Development,

Something Else

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Christina Teo

Founder,

Startup Women Asia

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LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

 

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

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GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

 

From overseas trips to competitions, our students get to go to cities & countries  like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.

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WHERE OUR ALUMNUS GO