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PROFESSIONAL WORKSHOP IN TELEVISION COMMERCIAL (CONCEPT & DEVELOPMENT)
"Video allows us to tell the great stories of our customers,
rather than our own."
- Bo Dietrick
The Television Commercial (TVC) - Concept + Development course is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls.
The participants will also learn to craft a storyboard, basic shooting and video editing in order to present their idea effectively to their clients and target audiences.
DURATION:
12
weeks
TIME:
7pm - 10pm
once weekly
COURSE FEE:
$1,300
(inclusive of GST
but not inclusive
1-time registration fee of $150)
CERTIFICATE:
Attainment
in Television Commerical (Concept & Development)
Workshop Outline
This course comprises of the below essential skills for professional Television Commercial producer:
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Conceptualisation & development
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Storyboarding
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Video editing
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Scripting
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Understanding the AIDA process and how to use it on video
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10 commonly used approach
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Knowing TV platform as an advertising medium
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Various video editing software
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Familiarising the use of various equipment
AWARDS WON BY OUR STUDENTS
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