PROFESSIONAL WORKSHOP IN TRENDING TECHNOLOGY FOR MARKETERS
Are you able to put together a sound digital marketing strategy with the emergence of new technologies? Do you know how these new technology can disrupt your business or marketing campaigns?
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Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of consumers and business.
Learn.
Execute.
Discuss.
Repeat.
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process.
The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.
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Participants in this professional workshop can expect to learn:
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Digital Transformation with Big Data & Analytics
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Understand emerging technology like Blockchain and how companies can make use of this technology for both business and marketing
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IoT for B2C like wearable technologies, etc. and how it changes the way companies can market to clients
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Machine Learning & Artificial Intelligence – why is it important in today’s digital economy and how can it affect your marketing strategy
Part-Time. Full-Time. 3 Hours. Skills.
INTAKE
DURATIONS
CLASSES
TIME
CREDIT BEARING
19 June 20XX
10 weeks
Once per week
7pm – 10pm
Postgraduate Diploma in Digital Marketing
FEATURED POSTGRADUATE TRAINERS
Nick Goh
CEO,
YP (Yellow Pages) Consulting
Chelsea Chen
UX Lead, APAC
Paypal
Daniel Ng
Advisor – Digital Economy,
OpenGov Asia
Jean Tan
Founder/Brand & Marketing Consultant,
AAGO Consulting​
GUEST SPEAKERS
Michelle Yip
Executive Director,
Group Strategic Marketing
DBS
Dr. David Hardoon
Senior Advisor,
Data Science
CPF Board
Irene Lim
AVP, Customer Relations
The Ascott Limited
Gerry Seah
Managing Director,
Bridge & Tower International
Jael Chng
Founder,
My Working Title
Rob Gax
Director of Creative Development,
Something Else
Christina Teo
Founder,
Startup Women Asia
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students get to go to cities & countries like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.
