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Academic and Examination Board

The Academic and Examination Board is represented by:


Michelle Lim

CEO I M.A.D. School by Chatsworth Medi@rt Academy

Co-founder I Make The Change


Michelle Lim is the CEO and Co-Founder of award-winning creative school, M.A.D. School by Chatsworth Medi@rt Academy and social enterprise (creative agency) Make The Change.  She has been actively involved in tertiary education and lifelong learning since 1996.  She has witnessed and contributed to the landscape of private education, and is experienced in developing curriculum that is closely connected with what the industry requires rather than being purely academic-focused. She advocates that everyone can be creative. With her extensive connection with professionals from the marketing, advertising and design industry, her real time, real learning methodology has transformed and produced - within a short period of three years - many award-winning creatives who started from ground zero. 


Her unconventional approach to education and many ground-breakingmethodologies have earned M.A.D. School a reputation as the pioneer of New Education in Singapore (Channel NewsAsia, December 2014).  Her social enterprise Make The Change is an extension of her education philosophy. Her current students and graduates are actively engaged in social community projects under the mentorships of creative directors contributing their strategic thinking and creative skills for social sectororganisations and community projects. She took her Bachelor of Science in Management Studies awarded by University of London.


Both her companies were set up with shoe-string a budget. Her ‘MAD’ experience from a senior corporate executive to businesswoman in education and creative industry will serve as a good mentor and advisor to students who are thinking of starting their own business venture after M.A.D. education. 


Kenji Choo

Academic Director | Chatsworth Medi@rt Academy


As the Academic Director, Kenji has accumulated more than 10 years of professional teaching experience as a design educator and 20 years of relevant job experiences as a creative practitioner in the graphic design, branding, advertising, packaging, publishing and printing industries.  


Kenji graduated with a distinction in Master of Design from Curtin University of Technology, Australia, in 2003 and received a year of professional packaging design training from Japan in 1991.


As a design educator, Kenji shows keen interest in his students’ learning, shares beyond information and knowledge while engaging his students in design thinking, critical thinking, creative problem solving and cultivating active learning. He plays a critical role in recognising and nurturing the many talents of his students to maximise their creative potential.


With Kenji’s passion for teaching, mentorship and engagement with his students over the last few years, he has personally nurtured and groomed many successful design practitioners and designpreneurs. To date, his past students have won more than 150 local and international awards and recognition from Singapore, Germany, Canada, United Kingdom and America.


Kenji believes that every student has the potential to be a successful designer if they have the right attitude and aptitude in their learning. His ultimate objective as a design educator is to ensure all of his graduating students are industry-ready and relevant for the competitive marketplace.



Ray Chia

Director | Make The Change Agency


Ray is the current Head of Strategy & Digital for creative agency Make The Change where he manages the digital teams and looks after the digital marketing part of the business in APAC.


Having spent time on both client-side and media owner, he has managed a number of notable brands with the likes of Children's Cancer Foundation, AirAsia, Scoot, M+S, Amore Fitness, Australian tourism boards, and more.

He brings with him valuable insights from the sector and helps keep the curriculum of MAD School current with his direct exposure in the industry.


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