PROFESSIONAL CERTIFICATE IN CORPORATE IDENTITY DESIGN
A brand is more than a logo, it's a system of decisions that has to hold together across every touchpoint a customer sees. This certificate walks you through that system from the ground up: brand personality, symbols, colour, typography, and the design logic that ties them into one consistent identity. Whether you're formalising skills you've picked up on the job or building your first identity project from scratch, you'll leave with a real case study, not just theory.
WHAT YOU’LL WALK AWAY WITH
01
Define brand personality and translate it into visual language.
02
Design a logo and identity system that holds together across touchpoints.
03
Apply colour, symbol, and semiotics theory to real branding decisions.
04
Present an identity system as a client-ready case study.
VISUAL COMMUNICATION
This module introduces the foundations of visual communication, including design elements, principles, composition, and media. Through practical work and critical discussion, students explore how visual choices convey meaning and solve communication problems. The module builds the visual literacy this certificate is built around, the foundation every other module applies.
DIGITAL STUDIOS I:
ADOBE ILLUSTATOR
This module introduces Adobe Illustrator as a tool for creating scalable graphics. Students learn essential skills in drawing, shape-building, colour, and typography, applying them to produce brand and layout assets for a first portfolio piece. The module delivers one of the two software skills this certificate is designed to leave students with.
DIGITAL STUDIOS II:
ADOBE PHOTOSHOP
This module develops practical Adobe Photoshop skills for image editing, retouching, compositing, and visual enhancement. Students apply these techniques to prepare and refine images to a professional standard. The module completes the software fluency this certificate promises, alongside Illustrator.
TYPOGRAPHY AND COMM. DESIGN
This module introduces typography as a core visual language. Students explore the anatomy, structure, and application of type, and learn how typographic choices shape readability, tone, and hierarchy. The module sharpens the visual judgement this certificate aims to build, applied across every layout students produce.
CORPORATE IDENTITY & DESIGN
This module introduces the key elements of corporate identity, including brand personality, storytelling, symbols, logos, colour, semiotics, and design systems. Students learn how these elements work together to build a clear and consistent identity across touchpoints. The module delivers the core outcome of this certificate: a complete identity system built end to end.