PROFESSIONAL CERTIFICATE IN CORPORATE IDENTITY DESIGN
With a strong foundational pillar in place, students are able to make better decisions before execution; having strong technical skills in Adobe Photoshop and Illustrator makes it easier for them to achieve their desired outcome.
The course also acts as an ‘introductory package’ to design, crafted even for people without a design background but want to upgrade themselves, as design fundamentals can be applied to all aspects of life.
WHAT YOU’LL WALK AWAY WITH
01
Define brand personality and translate it into visual language.
02
Design a logo and identity system that holds together across touchpoints.
03
Apply colour, symbol, and semiotics theory to real branding decisions.
04
Present an identity system as a client-ready case study.
VISUAL COMMUNICATION
This module introduces the foundations of visual communication, including design elements, principles, composition, and media. Through practical work and critical discussion, students explore how visual choices convey meaning and solve communication problems. The module builds the visual literacy this certificate is built around, the foundation every other module applies.
DIGITAL STUDIOS I:
ADOBE ILLUSTATOR
This module introduces Adobe Illustrator as a tool for creating scalable graphics. Students learn essential skills in drawing, shape-building, colour, and typography, applying them to produce brand and layout assets for a first portfolio piece. The module delivers one of the two software skills this certificate is designed to leave students with.
DIGITAL STUDIOS II:
ADOBE PHOTOSHOP
This module develops practical Adobe Photoshop skills for image editing, retouching, compositing, and visual enhancement. Students apply these techniques to prepare and refine images to a professional standard. The module completes the software fluency this certificate promises, alongside Illustrator.
TYPOGRAPHY AND COMM. DESIGN
This module introduces typography as a core visual language. Students explore the anatomy, structure, and application of type, and learn how typographic choices shape readability, tone, and hierarchy. The module sharpens the visual judgement this certificate aims to build, applied across every layout students produce.
CORPORATE IDENTITY & DESIGN
This module introduces the key elements of corporate identity, including brand personality, storytelling, symbols, logos, colour, semiotics, and design systems. Students learn how these elements work together to build a clear and consistent identity across touchpoints. The module delivers the core outcome of this certificate: a complete identity system built end to end.