A practical blend of critical and creative thinking that helps learners frame problems clearly, question assumptions, generate original ideas, and refine them into workable solutions. Through structured frameworks and hands-on techniques, students learn to switch between analysis and ideation to tackle real-world briefs with clarity and originality.
Workshop Outline
This workshop teaches you the techniques to think out of the box by understanding the tools you have. Some valuable skills which you can expect to acquire from this workshop are:
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Conceptualising and developing the big idea to meet advertising and promotional objectives
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Tools to evaluate the effectiveness of ideas
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Understand the difference of effectiveness & creativity
"Eccentricity of a creative mind may not be pleasing for the people around it, but it is important for the progress."
- Amit Kalantri
AWARDS WON BY OUR STUDENTS
Duration
10
weeks
Time
7pm
-10pm
once weekly
Fee
$1,215
(subjected to prevailing GST
but not inclusive 1-time registration fee of $140)
Award
Creative and Critical Thinking
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