Experience matters.

Introducing MadMen talks.

Experience matters. That’s why we invite  industry experts in marketing, advertising or  design to share their experiences at our Adman Talk. These inspiring, no-holds-barred sessions allow students to re questions and gain invaluable knowledge. Past admen include a speaker from Pantone Colour in Hong Kong, award-winning creative directors such as Rob Gaxiola, Kash Sree and Ike Anand & Jostein Solheim, Chief Executive Officer and Vice President of Global Brand Development Ben & Jerry’s. 

Upcoming

Bali Learning Trip 

2019

21 Mar '19 

Previous MadMen Talks

 

The MADness of Going Solo

October 30, 2019

Rob Gax

Creative Director

Gax is a highly-awarded creative director and founder of Singapore agency ManghamGaxiola, which was later acquired by the Dentsu Aegis Network.

Prior to going solo, he worked under some of the bigger names in advertising. Names like Dentsu, Young & Rubicam, FCB, Bates, Batey Ads, Goodby, Silverstein & Partners, and Ogilvy

Today he is freelance writing and creating travel content videos with Discovery Channel presenter and incredible wife Denise Keller.

How Data-Driven Technology Can Help You Improve Your Marketing Efforts

August 28, 2019

Teng Chuan Hiang

Managing Partner, InterAktiv Technology

 

Chuan is the Managing Partner and founder of InterAktiv Technology Pte Ltd. InterAktiv is a consulting and implementation firm specialised in digitalisation of customer experience journey. Having spent slightly over 15 years consulting and implementing digital solutions using their proprietary consulting methodology, Chuan can deliver success to any project under him. His unique approach of leveraging collective creativity and energising the team has been a hallmark of his work.

How To Become a Writer

July 24, 2019

Phoon Kok Hwa

Publisher, Candid Creation Publishing

 

Phoon Kok Hwa is a Publisher at Candid Creation Publishing, where he has spent the last 14 years coaching hundreds of aspiring authors to get their books written, published and distributed.

His hope to broaden the appeal of Singapore's published works continues to fuel his passion and creative flair for helping authors identify personally compelling narratives to drive their writing style.

In 2017, Kok Hwa was awarded the Best Personal Brand Award as he continues to look for the distinct literary voices emerging from Singapore and Asia.

Understanding 5G and Its Implication on Marketing

June 26, 2019

Ignatius Tan

Founder, VSHIOK ENTERTAINMENT 

 

Ignatius is the Founder of VSHIOK Entertainment, a company specialising in Experiential Design to connect brands with their target audiences through digital transformation experiences.


Before starting VSHIOK Entertainment, Ignatius built his career as a digital experience expert and designed VR and AR training solutions for government sectors to enhance their existing training course experience.

The Future of Digital Marketing

May 29, 2019

Mariano Martene

CMO, Sayat.me 

 

Mariano is currently the Chief Marketing Officer at SayAt.me, building a new LinkedIn for GenZ, while getting busy being a Full Stack Marketer helping Startups around the world.

He has worked with with companies like Fox LA, Samsung, Disney, The Government of Canada, Consultatio, big digital marketing agencies etc. but has been turning to focus more on helping small business and entrepreneurs grow their business and reach their next milestone so as to enjoy the sense of satisfaction & freedom he has always yearned.

The Meaning of Life from an Ad Man's Perspective

April 09, 2019

William Spencer

Copywriter / Author 

 

William Spencer is a copywriter with over 17 years of experience in advertising. He has worked at agencies including Wieden+Kennedy Portland, London & Shanghai, Crispin Porter+Bogusky Boulder & Miami, BBH New York, Mother London, BBDO New York, JWT New York & London, La Comunidad Miami, TBWA New York, and others on brands such as Nike, Google, Coca-Cola, Chrysler, Target, Starbucks, and Virgin. William has also taught advertising at Miami Ad School in London and Pratt Institute in New York and given talks at Princeton University, Columbia Business School, and Miami Ad School in Hamburg. He has degrees from Princeton University and VCU Brandcenter.

SEO

March 22, 2018

Ionut Danifeld

Co-founder, DevMark 

 

Learning SEO from our passionate speaker in Bal, Dojo Co-working space.

UI/UX

March 22, 2019

Petia Karrin

UX Designer 

 

Learning User Interface & User Experience from our passionate speaker in Bali, Dojo Co-working space.

Creating The Big Idea

February 27, 2018

Sean Lee

Director, MullenLowe Group 

 

Many young designers often spend a lot of time creating and crafting the visuals of their campaigns, but what truly attract consumers to a brand, product or service that the designs were created for are those that actually connects with them - whether it is their personal interest, a life goal, or culture. 

These information, also known as insights, are some of the ingredients of a Big Idea. 

In fact, behind every great, or at least eye-catching, campaigns that you see today have a Big Idea behind them. A Big Idea guides all of your designs for the campaign to look as 1 concerted effort. 

Presenting your Design Ideas to Clients

January 30, 2019

Chris Minjoot

Branding Specialist 

 

Do you shudder at the thought of presenting your graphic design work to your client/boss? Do you fear that they will be rejected and that it’s back to the drawing board for the umpteenth time?

If yes, don’t fret. Join this FREE talk to learn:

 - What Clients Expect From You As A Graphic Designer
 - The 3 Critical Things To Know Before You Start Your Design Work
 - How To Structure Your Presentation And Deliver It For Maximum Effectiveness

How to become an outstanding Commercial Photographer in the new digital world

November 28, 2017

TEO

Founder, Teo Studios Photography

 

Teo officially stepped into the colourful world of advertising in 1997. As a commercial photographer, he specializes in producing conceptual work consisting of still life, portrait, lifestyle and landscape, amongst other genres. His clients include agencies and companies located in Singapore as well as regionally.

In the ever challenging media landscape, Teo has proven his ability to stay versatile through his expertise in image composition, crafting light, and in creating the mood of the image. His efforts have gained him many clients’ compliments and land him numerous international awards. Some of these awards include Cannes, D&AD, One Show, CA, Clio and Adfest.

Beside commercial photography, Teo also actively pursue his other major interest, Fine Arts Photography. His pursuits in the fine arts arena has proven to be a tremendous force, driving him to another level of breakthrough in photography.

Essence of Digital Marketing

October 24, 2017

Nick Goh

CEO, YP (Yellow Pages) Consulting

 

Nick is the CEO of YP (Yellow Pages) Consulting and is a very experienced digital media professional working for major international agencies for the past 20 years+. 


Started off his advertising journey with some of the biggest agencies worldwide, Nick has acquired & accumulated in-depth knowledge in both traditional & digital marketing. 


He has also been conducting digital related programmes for industrial practitioners working in major creative agencies and major brands with the Association of Accredited Advertising Agents in Singapore.

Persuasive Advertising

September 17, 2017

Kenji

Master of Design, Curtin University of Technology

 

Kenji graduated with a distinction in Master of Design from Curtin University of Technology, Australia after receiving professional design training from Japan in the early nineties. 

 

Accumulating 20 years of relevant industry experience as a creative practitioner, Kenji has been passionately teaching as a design educator for the past 10 years. Today, his dedication and acute sensing have guided his mentees to win over 130 awards locally, regionally and globally. 

What you need to know about being a Motion Graphics designer

August 29, 2018

Dang Hai Ha

Multi Award Art Director

Dang is an art director, motion designer, digital artist for multiple mediums, including commercial, broadcast design and print. 

 

With a strong passion and a unique visual style, he quickly gained recognition among the industry, working with clients 

of the likes of StarHub, MediaCorp, TVB, Sony, Discovery Channel, Netflix, McDonald's, Samsung, Google, Unilever, HSBC, Adidas etc.


His work has also been featured on Behance network, Art of Styleframes, It’s Art mag, Howww, RGB.vn, Animago Award. He believes that, ultimately, it is imagination and curiosity that hold keys to the future.

Changing the Marketing & Advertising landscape with Creativity

July 04, 2018

James Keng Lim

Creative Director, Hakuhodo Inc

A multi-awarded creative and strategic communications leader, Jame's forte lies in creating transformative storytelling that connects and empowers people, and seamlessly implementing them across all platforms.

Combining creativity with a strong business acumen, his work has also been regularly recognised by creative and digital shows such as D&AD, Cannes, One Show, Clio, London International, New York Advertising Festivals, Mob-Ex, and Asia Interactive. Equally important, they are also highly awarded at marketing and effectiveness shows like Singapore Effectiveness Awards, Marketing Effectiveness Awards, and Marketing Magazine Awards. 

Visual Storytelling

April 25, 2018

Jayaprakash Bojan

National Geographic Award Winning Photographer

After 18 years with the corporate world, Jaya decided to quit and pursue his passion for travel and nature/wildlife photography. He is the grand prize title winner of the National Geographic (Nat Geo) nature photographer in the year 2017, winner of the Singapore wildlife photographer of the year 2017 and have also several other international awards over the years.

 

He has also been interviewed & featured by Nat Geo, BBC and several international magazines on his photography life & the award winning images. His passion for nature and wildlife photography has led him to work on conservation where he currently works with Orangutan Allianze, an NGO that creates awareness on the plight of the orang-utans and habitat destruction in borneo.

Key Opinion Leader in Social Media Marketing

April 16, 2018

Claire Jedrek

Influencer & Founder, The Karting Arena

The only female racer in Singapore share with us about being a KOL and how a brand can use KOL like herself to elevate their brands. This session is a closed session for our Digital Marketing students only.

Design & Tech in Google

April 09, 2018

Li Ko

Art Director, Google New York

The art department of Google New York, Li Ko (Art Director), Hailey (Program Manager) & Irin (Graphic Design), share with our participants on how design works hand in hand in a giant tech company like Google. Participants who took part in this specially arranged class flew to New York to learn in Google campus New York.

Cross-Disciplinary Design Application

March 20, 2018

Steve Harrison

Founder, HTW London

"The man who had won more Cannes Lion than any other Creative Director in the world" - Steve Harrison is here in Singapore to share his experience with the younger creatives again. Under the invitation of MAD School, Steve had an intensive 3-day workshop with the participants using very hands-on and personal consultation method that make sure everyone truly benefited from this great man's insight.

AirBnB - Design & Business

December 19, 2017

AirBnB Art Department

Design | Business

Exemplary ​hosts ​themselves, ​the ​Art ​department facilitated ​an ​insightful ​sharing ​on ​how ​is ​design ​an ​important ​business ​proposition ​in ​their ​company. “How​ does​ design ​lead ​people ​to ​trust ​the ​brand?” If ​we ​can ​summarise ​their ​formula ​for ​success, ​it ​would ​probably ​be ​how​ their ​attention ​paid ​to ​the ​smallest details​ pay ​off.

Virtual Reality

October 25, 2017

Roy Koo

Founder | IGNITE

With its hype factor, Virtual Reality is an essential tool that every marketing personnel should be aware of. Major brands like Marriot, Volvo, Mcdonalds have been using this medium in their marketing campaign over the past two years. In this short talk, we are introducing the basic aspect of virtual reality technology as well as some tips on how virtual reality can be utilized effectively in a marketing campaign.

Convergence Advertising

October 04, 2017

Hamzah A.

Strategic Consultant

In charge of strategic planning, leading & working directly as a co-brand custodian in marketing brands and products in diverse range of categories such as FMCG, retail, IT, cosmetics, property as well as automobile, Hamzah has been able to connect the dots in the converging world of communication today, to ensure that not only offline meets online but that convergence also straps event engagement, below-the-line as well as critically engaging the socially-connected digital natives of today.

SOCIAL ENTERPRISE 101 (supported by NYC)

August 24, 2017

Pedro Aguirre

Co-Founder | Make The Change

A social enterprise is, like any normal business structure, created to generate profits for the organization. However, unlike a traditional company, it seeks to address certain social issue with extraordinary ideas and solutions. In this workshop, participants will be introduced to the various types of social enterprises, cases studies on innovative ways to solve social problems, measuring social impact, different ways to get funding and much more about being an entrepreneur of a social enterprise.

SOCIAL ENTREPRENEURSHIP IN ASIA (Professional Workshop)

June 07, 2017

Pedro Aguirre

Co-Founder | Make The Change

 

Pedro Adrian Aguirre has lived and worked in USA, Mexico, Belgium, Germany, India and Singapore. He is a dynamic public speaker and has been invited to share his opinions and insights at several leadership development conferences in Belgium, Brazil, Serbia, Germany, Portugal, France, Spain, Mexico and Singapore.

 

Apart from being a global citizen, he has also developed, implemented and managed numerous initiatives e.g. coordinated AIESEC's expansion to Rwanda, co-founded a social enterprise in Singapore, selected as a Young Social Entrepreneur by the Singapore International Foundation

 

The social enterprise, Make The Change, that he has co-founded has even won the commendation award for Presidential Challenge Social Enterprise Start-up of the Year Award in 2015.

WHAT IS SOCIAL COMMERCE vs VISUAL COMMERCE vs SEARCH COMMERCE

May 30, 2017

Kestrel Lee

Executive Creative Director | George P Johnson

 

A pioneer in social media, SEO, SEM, gaming, ecommerce, video and mobile advertising, Kestrel Lee has led award winning digital & integrated campaigns for global brands: Mars, Unilever, HP, adidas, Net-A-Porter, Porsche, Life-Space (Health) and GSK with disruptive ideas like hacking Facebook to create his own banner: http://www.youtube.com/watch

 

His Martell VSOP Ultimate Start-up Space campaign attained 26.3 million search listings while his Facebook game on adidas football's global Facebook page recruited 130,000+ fans in 6 weeks WITHOUT paid media.

 

Recognised by Campaign Asia-Pacific’s Digital A-List China for Ecommerce, Kestrel has also led China's first 360 integrated campaign with TVCs, print, outdoor, social media, online video, website, mobile app for Dove Chocolates, winning Asia's first mobile app award at South by Southwest in 2012.

DEVELOPING A DIGITAL STRATEGY

March 08, 2017

Nick Goh

Digital Marketing Consultant | 4As

 

Nick has over 20 years of experience in advertising, branding and now digital marketing, working on brands like Canon, Cycle & Carriage’s Mercedes Benz, Coca Cola, Far East Organisation, Lenovo, Mastercard, Microsoft, Prudential, Redhat and SAP. He has also worked for local and multinational agencies such as Euro RSCG and LOWE.

THE 21st CENTRUY LANGUAGE: VISUAL LITERACY

March 05, 2017

Kenji

Master of Design, Curtin University of Technology

 

Kenji graduated with a distinction in Master of Design from Curtin University of Technology, Australia after receiving professional design training from Japan in the early nineties. Accumulating 20 years of relevant job experiences as a creative practitioner, Kenji has also been passionately teaching as a design educator for the past 10 years.

SERIES OF CREATIVE WORKSHOPS

February 15, 2017

Steve Harrison

Founder, HTW London

 

Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world.

When he left agency life, the UK's advertising trade paper, Campaign, described him as "the greatest direct marketing creative of his generation". Thereafter he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on Amazon at £3,000 a copy. The book is also published in Mandarin, Spanish and Italian.

In 2012, Steve was featured in The D&AD Copy Book which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man - which, in 2015, was the basis for a full length feature documentary which Steve wrote and directed.

WHAT IT TAKES TO BE A SUCCESSFUL DESIGNER

February 07, 2017

Pann Lim

Founder, Kinetic Singapore 

 

Pann Lim is the Co-Founder and Creative Director of Kinetic Singapore, K+, Holycrap.sg and Rubbish Famzine. He is addicted to design, advertising and communications and strongly believes that creating work without an idea is a sin.

This belief has earned him over 450 industry awards locally and abroad, including Singapore’s highest design accolade — the President’s Design Award in 2013 and 2015, Gold Pencils at the New York One Show, Cannes Lions and a Yellow Pencil at the 2016 D&AD. Through his career, Pann has been invited to judge at numerous award shows from the Singapore Creative Circle Awards (The Gong Show), the Effie Awards, Malaysia Kancil Awards, Miami Clio Awards, Webby Awards and British D&AD Awards.

In 2016, Pann had the honour of chairing The Gong Show. Most recently, he has been named the Crafts for Design Jury President in the 2017 D&AD Awards and Jury President for Design Lotus & Print Craft Lotus for Adfest 2017 Awards.

 

Pann strongly believes in nurturing fledglings and sharing his passion for creativity. He is a founding member of The Design Society and a frequent guest at Singapore’s design schools.

TALKING WITHOUT COMMUNICATING

January 23, 2017

Peter Soh

Former Chief Creative Officer, Saatchi & Saatchi Greater China

 

See the rise of the chinese creative scene through the eyes of one of the most awarded and established creative in Singapore.

 

A former classmate of our PM Lee who didn’t make it to politics but shaped the world through his creativity. He is one of the 4 Godfathers who founded the World Chinese Creative Awards “Long Xi”. Peter’s mad success in advertising has gained worldwide creative recognitions at Cannes, New York Festival and One Show. His advertising life was recorded in the Singapore National Archive as well as ranked closely behind David Ogilvy and Bill Bernbach in Chinese ad magazine, China Modern Advertising.

INFOGRAPHIC DESIGN

December 19, 2016

Andrew Tan

Creative Director / Consultant

 

Participants will create a content-rich infographic on a topic of choices using Adobe Illustrator. Students can choose to create a visual representation of data from sports, entertainment, politics or science to explain a business trend or environmental issue, or even to present a theme or development from their personal life. The finished infographic will engage their target audience and convey information clearly through effective use of design elements such as typography, color, and structure.

PHOTOGRAPHY AS A SIDELINE

November 21, 2016

Leonard Goh

Co-Founder of Platform / Editor of CAPA

 

Leonard’s personal belief is that photography is a passport, one that can open up new travel and career opportunities. Join him as he shares his experience of working on various photographic projects as a sideline on top of his regular day-time work.

He has previously worked for major camera companies such as Leica Camera and Olympus, and gained an insight of how things click behind the scene. On top of his full-time work, Leonard is also currently the editor for CAPA Asia, a photography magazine, as well as lecturing photography and digital imaging at M.A.D. and Ngee Ann Polytechnic’s School of Film and Media Studies.

SOCIAL ENTREPRENEURSHIP WORKSHOP

October 20, 2016

Pedro Aguirre

Co-Founder of Make The Change /

President Challenge Social Enterprise Start-Up of the Year 2015 commendation award

 

Pedro Adrian Aguirre has lived and worked in USA, Mexico, Belgium, Germany, India and Singapore. He is a dynamic public speaker and has been invited to share his opinions and insights at several leadership development conferences in Belgium, Brazil, Serbia, Germany, Portugal, France, Spain, Mexico and Singapore.

 

Apart from being a global citizen, he has also developed, implemented and managed numerous initiatives e.g. coordinated AIESEC's expansion to Rwanda, co-Founded a social enterprise in Singapore, selected as a Young Social Entrepreneur by the Singapore International Foundation 

 

Through the events he has organized and his active social media presence, he has the strong ability to bring people together to create impact, both big and small.

PHOTOGRAPHY: TREND, CHALLENGES & NEW TECHNOLOGY

August 04, 2016

Isabel Gonzalez

Founder & CEO of klaud9

 

In this session, attendees learn about the photography trends, East meets West, and where the advertising industry is going to in terms of photography needs and future challenges. The founder of klaud9 has also shared how stock photography and technology is changing the landscape for future photographers & how one can make money by uploading their photos online and let the quality do the job.