The art director position and role is one that many creative designers aspire to. An art director is responsible for the overall vision and objectives of a design project: the creative concept, look and feel, visual imagery, clarity of the message and aesthetics. Find out how it differs from being a graphic designer and the skills needed to be a good art director. Learn how exactly an art director can contributes to a project’s success. Learn how to diagnose a problem and narrow down the creative parameter of the design or advertising project.
In this module, you will learn the strategy, conceptualisation, execution and presentation to effectively communicate your ideas to the intended target audiences.
Workshop Outline
Apart from being trained to become a strong practitioner, some useful skills which you can expect to acquire from this course are:
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The Role and Responsibility of an Art Director
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Becoming an Art Director
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Strategic and Creative Thinking
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Best Design Theory Practices
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Design Theory in layout and Visual Art Direction
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Design Theory in Colour Art Direction
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Design Theory in Typography Art Direction
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Ideation Techniques
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Ideation Techniques
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Presentation and Submission
AWARDS WON BY OUR STUDENTS
Duration
10
weeks
Time
7pm
-10pm
once weekly
Fee
$1,215
(subjected to prevailing GST
but not inclusive 1-time registration fee of $140)
Award
Attainment
Art Direction
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