In this comprehensive module, participants will dive deep into the role of sustainability and ESG (Environmental, Social, and Governance) components in contemporary marketing practices. From understanding the competitive advantage sustainability offers to brands, to mastering the intricacies of green marketing and ESG metrics, the course covers a wide range of topics pertinent to modern marketers. Through a blend of case studies, workshops, and interactive sessions, attendees will learn to craft authentic sustainability narratives, leverage data for impactful campaigns, and build strategic alliances that amplify sustainability efforts, all while navigating the challenges and ethical considerations in the evolving landscape of green marketing.
"Good design is obvious. Great design is transparent."
- Joe Soprano
AWARDS WON BY OUR STUDENTS
Duration
10
weeks
Time
7pm
-10pm
once weekly
Fee
$1,215
(subjected to prevailing GST
but not inclusive 1-time registration fee of $140)
Award
Strategic Sustainability Marketing: ESG for Businesses
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