CAREER CONVERSION PROGRAMME (CCP)
SINGAPOREAN / PR

Digital Advertising Professionals

Get funded while your new hire trains to be a digital advertising professional

The Career Conversion Programme (CCP) for Digital Advertising Professionals aims to upskill and develop executive and managerial level employees from non-related working experience, into digital marketing jobs in the advertising and creative agencies.

This CCP is also suitable to enhance individuals’ employability in digital advertising by providing them with classroom training in the latest knowledge and trends, and real experience in the field through On-Job-Training (OJT), enabling them to make a career switch and take on new or expanded job roles in the Design & Advertising sector.

Participating companies will get to enjoy salary support of 35% for the new hire's salary for 12 months. Salary support will be increased to 45% for employees aged 40 years old and above.

YOUR STAFF WILL BE TRAINED
EXTENSIVELY ON

CRITICAL Thinking

Problem-Solving Techniques
Innovative Thinking Techniques
Design Thinking
Critical Thinking

DESIGN APPLICATION FOR MARKETERS

Essential design for business
Online & offline branding
Communication collaterals
Digital Strategies
B2C2B, E-commerce, O2O

USER INTERFACE & USER EXPERIENCE (UI/UX)

Best Practises for User Experience & User Interface (UX/UI) Design on both app and website
Difference between CX, UX & UI
Fundamentals of Human-Centered Design
Design Thinking with Innovation & Creativity

Digital Marketing &
DATA ANALYTICS

Digital Marketing
Social Media Marketing
Data Analysis & Application
Digital Communication
Digital Content Engagement

Essential Understanding & Application on Coding

HTML/CSS + PHP
Ability to edit existing website or launch new website
Learning how to use templates and plugins on Wordpress
Understanding how to publish to server and using the control panel
Using coding to create a customised landing page
Overview on various other coding language like ruby, python etc.

HOW PCP
WORKS

Express your interest below & register your new hire for the programme

After confirming the eligibility of your new hire, you will need to pay $3,000.00* (after funding for SME) as course fee

Send your new hire for training over 6 months (roughly 26 hours of training per month) for the above modules.

Upon completion of the programme, gets 35% support of your new hire's salary for 12 months from the month you have sent him/her for the course onwards.
(45% salary support for Singaporean aged 40 years & above)