Professional Workshops
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PROFESSIONAL WORKSHOP IN CREATIVE THINKING
Conceptualise big ideas to meet advertising and promotional objectives. Then applying them to integrated marketing communications and performing strategic evaluation.
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PROFESSIONAL WORKSHOP IN ADVERTISING OVERVIEW
Advertising 101 discusses topics such as key player, advertising categories, strategy and planning.
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PROFESSIONAL WORKSHOP IN COPYWRITING
This workshop covers the two pillars of creative advertising--crafting and writing a good ad. Discover techniques, concepts and purposes of copywriting in the digital age and art direction in creative advertising.
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PROFESSIONAL WORKSHOP IN TVC (CONCEPT + DEVELOPMENT)
Learn how to pen a television commercial script, the importance of briefs, understanding and applying AIDA, as well the correct usage on a film approach with one of the ten commonly used approaches.
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PROFESSIONAL WORKSHOP IN BRANDING
Through a series of visual-based lectures on building brand campaigns, understand how values are packaged in visual identity systems.
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PROFESSIONAL WORKSHOP IN MARKETING OVERVIEW
See how advertising fits into the marketing processes, the strategic relationship between the two concepts and the importance of market segmentation and how market segmentation influences message development.
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PROFESSIONAL WORKSHOP IN DIGITAL STUDIOS II
A follow up to Digital Studios I, we head to the next level of computer-aided-design with industry standard applications--Adobe Photoshop and Adobe Illustrator. Students will be exposed to advanced techniques of integrating vector and raster graphics into applications such as Adobe Dreamweaver, Flash and InDesign
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PROFESSIONAL WORKSHOP IN DIGITAL MARKETING
What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media.
Techniques for search engine optimisation (SEO) and how to measure the success of search engine marketing (SEM).
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PROFESSIONAL WORKSHOP IN CONTENT MARKETING AND CREATION (STORYTELLING)
Content is King, conversation is Queen. Learn about story telling through videography. It is a science to understand your audience, it is an art to make them follow you.
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PROFESSIONAL WORKSHOP IN VISUAL COMMUNICATION
This acts as a design orientation and focuses on design appreciation and communication using the fundamentals and principles of design.
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PROFESSIONAL WORKSHOP IN DIGITAL STUDIOS I
In this workshop, students learn Adobe Photoshop & Illustrator fundamentals and are equipped with necessary skills to stay relevant in the digital age.
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PROFESSIONAL WORKSHOP IN TYPOGRAPHY AND COMMUNICATION DESIGN
Discover how typography forms a visual unit, utilising graphic design to create an outstanding piece of work through a greater emphasis in typography and graphic design.
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PROFESSIONAL WORKSHOP IN ONLINE MEDIA DESIGN
Integrate communication design with realism through the usage of Adobe Dreamweaver with studies focusing on web criteria and restrictions.
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PROFESSIONAL WORKSHOP IN CORPORATE IDENTITY AND DESIGN
Unravel the science behind every corporation’s ‘persona’ and brand identity. Create a corporate personality and explore the components of a corporate identity programme that will promote consistency in both discipline and application
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PROFESSIONAL WORKSHOP IN PACKAGING AND PRINT TECHNOLOGY
This workshop introduces the technologies and procedures of modern lithography and packaging studies, equipping students with real industrial knowledge of managing the studio workflow through a visit to a printing plant.
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PROFESSIONAL WORKSHOP IN EDITORIAL DESIGN
Highlights important aspects on how structuring is done using cohesive editorial content, grids and components through Adobe InDesign. Students will also learn content gathering and create personalities and tone for publication.
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PROFESSIONAL WORKSHOP IN SOCIAL MEDIA MARKETING
Social media are dominating our mode of conversations with one another. What is social listening? How can you leverage on social communities such as Facebook, Twitter, LinkedIn, Instagram, etc to create a positive and influential digital presence?