Professional Workshops

 

 

 

 

  • PROFESSIONAL WORKSHOP IN COPYWRITING
    This workshop covers the two pillars of creative advertising--crafting and writing a good ad. Discover techniques, concepts and purposes of copywriting in the digital age and art direction in creative advertising.


 

 


 

 

  • PROFESSIONAL WORKSHOP IN BRANDING
    Through a series of visual-based lectures on building brand campaigns, understand how values are packaged in visual identity systems.

     



     

  • PROFESSIONAL WORKSHOP IN MARKETING OVERVIEW
    See how advertising fits into the marketing processes, the strategic relationship between the two concepts and the importance of market segmentation and how market segmentation influences message development. 

     

 

  • PROFESSIONAL WORKSHOP IN DIGITAL STUDIOS II
    A follow up to Digital Studios I, we head to the next level of computer-aided-design with industry standard applications--Adobe Photoshop and Adobe Illustrator. Students will be exposed to advanced techniques of integrating vector and raster graphics into applications such as Adobe Dreamweaver, Flash and InDesign

  • PROFESSIONAL WORKSHOP IN DIGITAL MARKETING
    What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media.

    Techniques for search engine optimisation (SEO) and how to measure the success of search engine marketing (SEM). 


 




 

 


 

 

 

  • PROFESSIONAL WORKSHOP IN CORPORATE IDENTITY AND DESIGN
    Unravel the science behind every corporation’s ‘persona’ and brand identity. Create a corporate personality and explore the components of a corporate identity programme that will promote consistency in both discipline and application

     

 

  • PROFESSIONAL WORKSHOP IN PACKAGING AND PRINT TECHNOLOGY
    This workshop introduces the technologies and procedures of modern lithography and packaging studies, equipping students with real industrial knowledge of managing the studio workflow through a visit to a printing plant.


     

  • PROFESSIONAL WORKSHOP IN EDITORIAL DESIGN
    Highlights important aspects on how structuring is done using cohesive editorial content, grids and components through Adobe InDesign. Students will also learn content gathering and create personalities and tone for publication. 

  • PROFESSIONAL WORKSHOP IN SOCIAL MEDIA MARKETING

    Social media are dominating our mode of conversations with one another.  What is social listening?  How can you leverage on social communities such as Facebook, Twitter, LinkedIn, Instagram, etc to create a positive and influential digital presence?

If you have any questions, leave your contact here and we will get back to you:

By providing my personal data and in submitting this form, or by sending an email to the “Contact Us” email address(es) listed on this website, I consent to M.A.D. School and its related corporations, its affiliates, their agents and their authorised service providers collecting, using, disclosing and/or processing my personal data in accordance with MAD School's Privacy Policy and Terms of Use.

30 Merchant Road,

#03-22 Riverside Point

Singapore 058282

6337 5449

TALK TO US NOW!!

Home   |    Privacy policy    |    Contact us

paynow.jpg

© 2015 M.A.D. School by Chatsworth Medi@rt Academy

(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022