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BRANDING
SPECIALIST
DIPLOMA IN CONTENT CREATION AND DIGITAL MARKETING
Modules Synopsis
CONVERGENCE IN ADVERTISING
DIGITAL MARKETING
The Digital Marketing module is a comprehensive guide to the vital aspects of digital marketing, providing insights into web analytics, SEO, SEM, email marketing, and mobile marketing. The course aims to equip students with a strong understanding of digital marketing foundations, buyer journey, and strategic use of algorithms in search engines and social media platforms. It fosters the skills to create, implement, and analyze impactful digital marketing campaigns, while adhering to global data privacy laws.
Upon completion of this module, students will be able to design effective marketing strategies grounded in a clear understanding of digital marketing fundamentals. They will be adept at using analytics and keyword strategies, executing successful SEO and SEM campaigns, and creating impactful email and mobile marketing strategies. They will also be capable of navigating the ethical and legal dimensions of digital marketing. With hands-on practice throughout the course, students will be well-prepared to handle the dynamic challenges of the digital marketing industry.
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FUNDAMENTALS OF PHOTOGRAPHY
This module delves first into the history of photography and the documentation of its advancements. The technical skills needed to operate a DSLR/mirrorless camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera. Through this course, students will also learn to develop and master the ‘eye’ for photography through assignment practice. The aim of this module is to equip students with the fundamental skills and techniques needed in order to operate a professional camera.
SOCIAL MEDIA STRATEGY
Today’s social networks change faster than the weather. This module skips the “What is Instagram?” basics and goes straight into how to build a smart, channel-agnostic plan that hits business goals, wins budget approval, and keeps pace with new formats. Over ten three-hour sessions you’ll learn to read audience data, pick the right mix of paid/owned/earned tactics, set up dashboards that matter, and handle bumps in the road. You’ll wrap with a polished strategy deck and a live pitch—just like you would for a real-world client.
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DIGITAL STUDIOS II: ADOBE PHOTOSHOP
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences.
The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
GENERATIVE AI CONTENT CREATION
This module trains students to master leading generative-AI tools and to weave the outputs into cohesive, platform-ready content. Through rapid prompt-engineering drills, multi-modal asset generation, batch versioning and brand-guardrail techniques, learners build the technical fluency and creative judgement expected in modern agencies. Due to the rapid advancements/changes in the AI landscape, AI models taught will be constantly updated in line with the latest updates.
VIDEO EDITING ESSENTIALS
This is a hands-on module that takes students from a blank timeline to a finished 15–30s product commercial. We’ll keep it practical: a bit of scripting and storyboarding, a small in-class shoot for tabletop product shots, and lots of editing reps in Adobe Premiere Pro using provided assets. By the end of the module, students will be able to understand the basics of video editing through premier pro and deliver a tight spot (plus a shorter cut), with sound, colour, graphics, captions, and correct exports for social.
ADVANCED CRITICAL THINKING
DIGITAL STUDIOS I (ILLUSTRATOR)Â
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