Postgraduate Diploma in Digital Marketing

DATA. PLATFORMS.

DIGITAL STRATEGY. CONSUMER BEHAVIOUR.

O-2-O. TECHNOLOGY.

CUSTOMER EXPERIENCE.

B-2-B. IOT. AND MORE.

Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies

Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

Find up how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.

 

KEY TOPICS

Module 1: Customer Behavioural Insights with Data Intelligence

Module 2: O2O Brand Communication Strategy

Module 3: Trending Technologies for Marketers

Module 4: Customer Experience Journey Mapping and Design (O2O)

Module 5: Strategic Digital Marketing For Senior Management

       Final:  Practicum Project with Mentorship  

 

featured trainers

Nick Goh

CEO,

YP (Yellow Pages) Consulting

Chelsea Chen

UX Lead, APAC

PayPal

Daniel Ng

Advisor - Digital Economy,

OpenGov Asia

Jean Tan

Founder/Brand & Marketing Consultant,

AAGO Consulting​

guest speakers

Michelle Yip

EVP, E-Commerce

Lazada

Dr. David Hardoon

Special Advisor - A.I.,

Monetary Authority of Singapore ​

Irene Lim

AVP, Customer Relations

The Ascott Limited

Shah Widjaja

 

LEARN FIRST,

DECIDE LATER.

Interested in taking up our Postgraduate programme? Join our upcoming module for free* on 11 Sep 2019 and decide if you want to continue with the postgraduate programme later!

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