Postgraduate Diploma in Digital Marketing
DIGITAL STRATEGY. CONSUMER BEHAVIOUR.
B-2-B. IOT. AND MORE.
Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?
Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.
Find up how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.
Module 1: Customer Behavioural Insights with Data Intelligence
Module 2: O2O Brand Communication Strategy
Module 3: Trending Technologies for Marketers
Module 4: Customer Experience Journey Mapping and Design (O2O)
Module 5: Strategic Digital Marketing For Senior Management
Final: Practicum Project with Mentorship
YP (Yellow Pages) Consulting
UX Lead, APAC
Advisor - Digital Economy,
Founder/Brand & Marketing Consultant,
Dr. David Hardoon
Special Advisor - A.I.,
Monetary Authority of Singapore
AVP, Customer Relations
The Ascott Limited
Interested in taking up our Postgraduate programme? Join our upcoming module for free* on 11 Sep 2019 and decide if you want to continue with the postgraduate programme later!