PROFESSIONAL WORKSHOP IN
PACKAGING & PRINT
This course offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms. Not only will students explore key concepts of the packaging design development process, aesthetics and visual composition organisation, they will also learn about structural construction, technicalities, print production, packaging material and its properties, mechanisms and the overall presentation of the packaging design. The emphasis includes the sustainability and environmental issues associated with packaging design.
The aim of this course is to provide students with the necessary skills to analyse and comprehend how packaging design elements (size, shapes, colour, material, graphics, typography, visual images, graphical treatments), choices of material and appropriate printing options can be integrated together as an effective marketing tool, creating impact and influence on consumers’ perception and buying decisions.
"Good design is obvious. Great design is transparent."
- Joe Soprano
This course comprises of the below essential skills for packaging & print professionals:
Understanding colors and inks for press
Understanding dpi, ppi and lpi.
The different forms of lithography with emphasis on offset lithography
Pre and post press. Managing the workflow
Understanding packaging as an extension
of a brand
The corporate identity system, why is it
Choosing the right stock
Creating prototypes for packaging
Techniques in performing really nice mockups
AWARDS WON BY OUR
By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.