PROFESSIONAL WORKSHOP IN
TELEVISION COMMERCIAL

(CONCEPT & DEVELOPMENT)

The Television Commercial (TVC) - Concept + Development course is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls.

 

The participants will also learn to craft a storyboard, basic shooting and video editing in order to present their idea effectively to their clients and target audiences. 

"Video allows us to tell the great stories of our customers, rather than our own."  

- Bo Dietrick 

Workshop

Outline

This course comprises of the below essential skills for professional Television Commercial producer:

 

  • Conceptualisation & development 

  • Storyboarding 

  • Video editing

  • Scripting 

  • Understanding the AIDA process and how to use it on video

  • 10 commonly used approach

  • Knowing TV platform as an advertising medium

  • Various video editing software

  • Familiarising the use of various equipment

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More Information

DURATION:

12

weeks

TIME:

7pm

-10pm

once weekly

COURSE FEE:

$1,300

(inclusive of GST but excluding a 1-time registration of $150)

CERTIFICATE:

ATTAINMENT IN

TELEVISION COMMERCIAL (CONCEPT & DEVELOPMENT)

 

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Singapore 058282

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(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022