PROFESSIONAL WORKSHOP IN
(CONCEPT & DEVELOPMENT)
The Television Commercial (TVC) - Concept + Development course is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls.
The participants will also learn to craft a storyboard, basic shooting and video editing in order to present their idea effectively to their clients and target audiences.
This course comprises of the below essential skills for professional Television Commercial producer:
Conceptualisation & development
Understanding the AIDA process and how to use it on video
10 commonly used approach
Knowing TV platform as an advertising medium
Various video editing software
Familiarising the use of various equipment
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