PROFESSIONAL WORKSHOP IN
TELEVISION COMMERCIAL
(CONCEPT & DEVELOPMENT)
The Television Commercial (TVC) - Concept + Development course is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls.
The participants will also learn to craft a storyboard, basic shooting and video editing in order to present their idea effectively to their clients and target audiences.
"Video allows us to tell the great stories of our customers, rather than our own."
- Bo Dietrick
Workshop
Outline
This course comprises of the below essential skills for professional Television Commercial producer:
-
Conceptualisation & development
-
Storyboarding
-
Video editing
-
Scripting
-
Understanding the AIDA process and how to use it on video
-
10 commonly used approach
-
Knowing TV platform as an advertising medium
-
Various video editing software
-
Familiarising the use of various equipment
AWARDS WON BY OUR
STUDENTS
More Information
DURATION:
12
weeks
TIME:
7pm
-10pm
once weekly
COURSE FEE:
$1,300
(inclusive of GST but excluding a 1-time registration of $150)
CERTIFICATE:
ATTAINMENT IN
TELEVISION COMMERCIAL (CONCEPT & DEVELOPMENT)
By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.
