Postgraduate Diploma in Digital Marketing

The only postgraduate program where you can master the digital marketing skills you need without pressure of memorising for exams or writing long thesis.

MODULES

MODULES

In this immersive module, students explore the dynamic world of Data Visualization and Business Intelligence (BI), delving into the functionalities and features that transform raw data into insightful dashboards. The course covers data acquisition, preprocessing, advanced visualization techniques, and business intelligence concepts, culminating in a capstone project for practical application. Participants gain the skills to harness data's potential, make informed decisions, and craft compelling data narratives.

In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.

The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

Students will be learning about trending topics and technologies like Non-Fungible Tokens (NFT), Internet of Things (IoT), Machine Learning, Blockchain, Metaverse etc. and how they can affect the behaviour of your consumers and your business.

This module provides a deep dive into modern marketing, equipping participants with a holistic understanding of integrating content, digital tools, and unconventional tactics for compelling strategies. Participants explore the role of content in brand authority, optimize for search engines, construct social media strategies, and delve into creative guerrilla marketing. By the end, they master the art of merging diverse strategies into a cohesive marketing plan, ensuring enhanced brand visibility and engagement in the dynamic digital landscape. Ideal for both aspiring and seasoned marketers seeking insights and tools for success.

Explore sustainability and ESG in marketing, gaining insights into their competitive advantages, green marketing intricacies, and ESG metrics. Through case studies and interactive sessions, participants learn to craft authentic sustainability narratives, leverage data for impactful campaigns, and navigate ethical considerations, equipping them for success in the evolving landscape of green marketing.

Mduls

FALL IN LOVE WITH STUDYING AGAIN

Gain in-demand digital marketing skills at a comfortable pace, enjoying hands-on experience with various platforms, software, and cutting-edge technology.

Welcome to a unique adult learning environment that prioritises practical skills transfer and knowledge sharing over the pressure to perform, with once-a-week classes and exciting overseas learning trips alongside your fellow students.

Say goodbye to memorisation and research papers, and hello to an engaging learning journey.

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ALUMNI

Taf Huang

Senior Marketing Manager @ RYNAN Technologies

"Loved every bit of it because there was never a dull moment. My coursemates too are working professionals from different walks of life, and they brought together many perspectives from their industries and many laughs to the mix."

Simren Panoo

Director, Client Engagement & Strategic Marketing @ Bank of Singapore

"Since starting the course, I have found the modules to be invigorating and I am in awe of the lecturers I’ve had access to – in my last module, my lecturer was the former Chief Marketing Officer of IBM!"

Rick Tan

CEO @ Honyo Industries

"After attending this course, I'm confident of applying what I've learnt into my business."

ABOUT THE PROGRAM

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LECTURERS

Our lecturers, deeply entrenched in their industries, stay current and pass on the latest insights to students. With an array of award winners among them, they bring firsthand knowledge of winning internationally acclaimed awards and use these high standards as benchmarks for teaching.

TRAVEL TRIPS

With a selfless mission, we aim to introduce students worldwide to boundless creative opportunities.

Through annual trips to destinations like New York, South Korea, and Bali, our students engage with global excellence, participating in competitions and learning from the finest minds across the globe.

AWARDS-LAB

At Awards Lab, victory is for all. Whether awards are secured or not, students experience the intensity of a creative agency atmosphere and the challenges of crafting award-winning projects through annual global competitions, ultimately departing with a triumphant portfolio.