POSTGRADUATE DIPLOMA IN DIGITAL MARKETING
Digital marketing moves fast. The marketers who lead it understand data, strategy, and emerging technology at the same time. This programme builds that combination at the level your career demands.
THIS COURSE IS FOR YOU, IF...
YOU'RE A SENIOR MARKETING PROFESSIONAL
that needs to lead digital transformation credibly.
YOU HOLD A DIPLOMA OR DEGREE IN ANY DISCIPLINE
and you wants to set strategy and evaluate performance.
YOUR A DESIGNER OR ART DIRECTOR
who wants a broader, integrative strategic view.
WHERE YOU'RE HEADED
This diploma is a launchpad into the engine room of the creative industries. Our graduates are equipped to step into roles such as:
-
Head of Digital Marketing: Lead digital marketing strategy and team across an organisation
-
Digital Strategy Lead: Set the direction for how a brand grows and performs online
-
Marketing Technology Manager: Oversee the tools, data, and platforms that power marketing activity
-
Growth Marketing Manager: Drive measurable business growth through integrated digital channels
WHAT YOU’LL WALK AWAY WITH
01
Build and present a comprehensive digital marketing plan grounded in data and strategy.
02
Use data visualisation tools to turn raw data into dashboards and recommendations.
03
Evaluate and apply emerging technologies including AI with critical judgement.
04
Communicate sustainability and ESG strategy credibly.
MODULES
Modules: 6
Part time: 12 months (Once a week)
DATA VISUALISATION AND BUSINESS INTELLIGENCE
This module introduces data visualisation and business intelligence as tools for stronger digital marketing decision-making. Students learn how to work with data, prepare it for analysis, and use visual dashboards to turn raw information into clear insights. The module builds practical confidence in interpreting data, communicating findings, and using evidence to support marketing strategy.
O2O BRAND COMMUNICATION STRATEGY
This module explores brand communication across online and offline touchpoints. Students learn how to define brand identity, develop messaging, shape brand stories, and plan communication that connects digital platforms with real-world customer experience. The module builds strategic understanding of how branding creates visibility, consistency, and stronger audience connection across channels.
INTEGRATED MARKETING STRATEGIES
This module explores how content, digital channels, and unconventional tactics can be combined into a cohesive marketing strategy. Students learn how content supports brand authority, how search and social media contribute to campaign performance, and how non-traditional approaches can create additional engagement and visibility. The module develops the ability to integrate different marketing elements into a clear and effective strategic plan.
TRENDING TECHNOLOGIES FOR MARKETERS
This module introduces emerging technologies that are shaping contemporary marketing practice. Students explore areas such as artificial intelligence and immersive digital environments, and examine how these technologies affect personalisation, customer interaction, brand experience, and strategic planning. The module develops a practical understanding of how marketers can evaluate and apply new technologies with purpose.
STRATEGIC SUSTAINABILITY MARKETING
This module examines the role of sustainability and ESG in contemporary marketing practice. Students explore how environmental, social, and governance considerations influence brand positioning, campaign planning, stakeholder trust, and long-term value. The module builds practical understanding of how to communicate sustainability credibly and respond to the ethical challenges of green marketing.
PRACTICUM
PROJECT WITH MENTORSHIP
This capstone module brings together the knowledge and skills developed across the programme through a real or realistic company brief. Students develop a comprehensive digital marketing plan, considering customer experience, strategic priorities, and the use of appropriate technologies to improve business outcomes. Guided by mentorship, the module develops integrated thinking, professional judgement, and applied execution.
WHO YOU WILL LEARN FROM
INDUSTRY PRACTITIONERS,
NOT JUST ACADEMICS
EVANGELINE LEONG
Founder & CEO
Kobe Global Technologies
DANIEL NG
Marketing Director
Graphen AI
JEAN TAN
Founder
AAGO Consulting
ANDREW CHOW
CEO
Ideamart
WHO YOU WILL LEARN FROM
TESTIMONIALS FROM
OUR PAST STUDENTS
"I especially recommend MAD for those who are keen to enter the design and advertising industries. The practical approach made all the difference."
Shruti Gattani
Social Media Manager. Beazer
"After every module I felt like a whole new person, ready to take the stride forward. The work we produced was industry-standard from day one."
Donnela M.
Social Media Manager · TBWA
"The integration of data, strategy, and emerging technology in one curriculum is exactly what senior marketers need."
Jean Tan
Founder · AAGO Consulting
"I came in as a marketer who understood the basics. I left as a strategist who could read data, plan across channels, and speak to leadership about digital transformation. The postgraduate level is a different gear entirely."
Brian Tan
Digital Marketing Specialist