SPECIALIST DIPLOMA IN CONTENT CREATION & DIGITAL MARKETING
Most marketers can plan a campaign. Fewer can shoot, edit, and publish the content themselves. This programme closes that gap, strategy and production skills in one focused qualification.
THIS COURSE IS FOR YOU, IF...
YOU'RE A WORKING CONTENT CREATOR WORKING ON INSTINCT
who wants strategic and analytical grounding.
YOU ARE A PUBLIC RELATIONS, SOCIAL MEDIA OR BRAND PROFESSIONAL
and you want to own the full content pipeline end to end.
YOUR A BUSINESS OWNER MANAGING YOUR OWN BRAND PRESENCE
who wants pro-quality content without relying on an agency.
WHERE YOU'RE HEADED
This diploma is a launchpad into the engine room of the creative industries. Our graduates are equipped to step into roles such as:
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Content: Marketing Manager: Plan and produce content that drives business results.
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Social Media Strategist: Own platform strategy, content calendars & performance.
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Digital Marketing Specialist: Run campaigns across social, email, and paid channels.
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Content Creator: Produce video, photography, and copy for brands across digital platforms.
WHAT YOU’LL WALK AWAY WITH
01
Plan and execute digital campaigns across SEO, SEM, social, and email with data-backed decisions.
02
Create, shoot, and edit short-form video for social platforms in Premiere Pro.
03
Build and pitch a professional social media strategy, audience through performance tracking.
04
Use AI tools to produce and scale brand-consistent content responsibly.
MODULES
Modules: 6
Part time: 12 months (Twice a week)
VIDEO EDITING
ESSENTIALS
This hands-on module introduces the production and editing of short-form video content for digital platforms. Students move from scripting and storyboarding to editing concise videos, working with sound, colour, graphics, captions, and export settings for social-ready outputs. The module develops practical skills in creating polished video content for campaigns, content marketing, and brand communication.
FUNDAMENTALS OF
PHOTOGRAPHY
This module introduces the fundamentals of photography for digital content creation. Students learn how to work with exposure, composition, framing, focus, and camera control to produce clear and purposeful images for brand and marketing use. The module builds practical image-making skills that support content development across digital platforms.
DIGITAL STUDIOS II: ADOBE PHOTOSHOP
This module develops practical Adobe Photoshop skills for digital image editing, retouching, compositing, and visual enhancement. Students learn how to prepare and refine image assets for social media, digital campaigns, and broader content creation needs. The module builds confidence in producing polished visuals that support marketing and communication outcomes.
DIGITAL
MARKETING
This module introduces the fundamentals of digital marketing across key online channels. Students learn how search, social media, content, email, analytics, and paid campaigns work together to support visibility, engagement, and business performance. The module builds practical understanding of how digital marketing activity is planned, executed, and evaluated in contemporary marketing contexts.
SOCIAL MEDIA STRATEGY
This module develops strategic thinking for social media communication across contemporary platforms. Students learn how to analyse audiences, plan content, combine organic and paid approaches, and evaluate performance using dashboards and key metrics. The module prepares students to build social media plans that are insight-led, platform-aware, and relevant to real-world brand communication.
GENERATIVE AI CONTENT CREATION
This module introduces the use of generative AI tools for content creation and digital marketing. Students learn how to generate text, images, and other media assets, refine outputs, and maintain consistency across campaign materials for different platforms. The module builds technical fluency and creative judgment through the development of cohesive AI-assisted content.
WHO YOU WILL LEARN FROM
INDUSTRY PRACTITIONERS,
NOT JUST ACADEMICS
EVANGELINE LEONG
Founder & CEO
Kobe Global Technologies
JEAN TAN
Founder
AAGO Consulting
SHEI WAH
Managing Director
NEO360 Digital
JEREMIAH SU
Founder
The Beyond
WHO YOU WILL LEARN FROM
TESTIMONIALS FROM
OUR PAST STUDENTS
"I especially recommend MAD for those who are keen to enter the design and advertising industries. The practical approach made all the difference."
Joanna Ortega
Senior Copywriter
"After every module I felt like a whole new person, ready to take the stride forward. The work we produced was industry-standard from day one."
Xiner Yeo
Art Director
"After every module I felt like a whole new person, ready to take the stride forward. The work we produced was industry-standard from day one."
Andy Xu
Creative Director
"After every module I felt like a whole new person, ready to take the stride forward. The work we produced was industry-standard from day one."
Sherwin Teo
Creative