This workshop offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms. Not only will students explore key concepts of the packaging design development process, aesthetics and visual composition organisation, they will also learn about structural construction, technicalities, print production, packaging material and its properties, mechanisms and the overall presentation of the packaging design. The emphasis includes the sustainability and environmental issues associated with packaging design.
The aim of this workshop is to provide students with the necessary skills to analyse and comprehend how packaging design elements (size, shapes, colour, material, graphics, typography, visual images, graphical treatments), choices of material and appropriate printing options can be integrated together as an effective marketing tool, creating impact and influence on consumers’ perception and buying decisions.
Workshop Outline
This course comprises of the below essential skills for packaging & print professionals:
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Understanding colors and inks for press
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Understanding dpi, ppi and lpi.
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The different forms of lithography with emphasis on offset lithography
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Pre and post press. Managing the workflow
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Color separation
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Understanding packaging as an extension
of a brand -
The corporate identity system, why is it
so important? -
Choosing the right stock
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Creating prototypes for packaging
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Techniques in performing really nice mockups
"Good design is obvious. Great design is transparent."
- Joe Soprano
AWARDS WON BY OUR STUDENTS
Duration
10
weeks
Time
7pm
-10pm
once weekly
Fee
$1,215
(subjected to prevailing GST
but not inclusive 1-time registration fee of $140)
Award
Packaging and Print Technology
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