DIPLOMA IN
DIGITAL
MARKETING
The Diploma in Digital Marketing course is a comprehensive programme, integrating both strategic and pragmatic approaches, to prepare you well to face marketing challenges in the digital world.
COURSE INTRODUCTION
Be it whether you are a newbie to digital marketing or a hot-seated marketer who is learning on the job, you will benefit from this well-thought-out communications programme that builds you a strong foundation in digital marketing.
How digital technology changes our buying behaviours, what is social listening, how to develop content that builds your digital assets and more. It is also an equipping workshop that demands your creative muscle, polishes your art of storytelling and executes your great plans into published digital work.
Yearning for a trailblazing career as a
SOCIAL MEDIA STRATEGIST, CONTENT MARKETING SPECIALIST, SEO/SEM SPECIALIST,DIGITAL ANALYTICS... MANY MORE
LEARN x EXECUTE
In MAD School, we do not believe in our students memorising and throwing everything back at us. Hence, not only is there no examination in our school, students learn real skills and practise them via projects, overseas learning trips and also by having fun.
MODULES
BRANDING
In the dynamic landscape of today's market, a brand stands as more than just a logo or tagline; it's the essence of a business, the emotional connection to its audience, and the promise of value delivered.
INNOVATIVE MARKETING
The Innovative Marketing module covers time-established marketing principles as a foundation from which to approach and integrate the latest strategies and technologies..
CONTENT MARKETING AND CREATION (STORYTELLING)
From drawing basic shapes to crafting intricate designs, you’ll learn the ropes of creating sharp, scalable graphics. We’ll play with colours, dabble in typography, and even transform 2D sketches into 3D visuals.
SOCIAL MEDIA MARKETING
The Social Media Marketing module prepares students to navigate through the ever-changing social media landscape and how they can use it to their advantage, from personal branding to creating a social media marketing strategy for your company...
COPYWRITING
Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency.
DIGITAL MARKETING
The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace?
COURSE DURATION
10 Months ( 20 seats per class )
TIME TABLE
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students get to go to cities & countries like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Apply their design skills to support NGOs and other social enterprises
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Work on real-world projects for a variety of companies
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Gain valuable guidance from experienced industry professionals – and get paid for it
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Build an impressive portfolio with projects completed under Make The Change
FEATURED TRAINERS
As the Managing Director of digital agency NEO360 Digital, Shei Wah aims to establish the agency in all of the world’s major cities. Even as he works toward this goal, Shei Wah also dreams of his children’s future happiness and unwinds by doing callisthenics with his former school buddies three times a week. A mechanical engineer by training who graduated from the Nanyang Technological University and with over 15 years of experience working in Start-Ups, SMEs and MNCs, he has also driven sales revenue and leads across the Asia Pacific region. Shei Wah was one of the SEO Speakers at the first Search Engine Strategies Conference 2011 held in Singapore.
GRADUATES
Taf Huang
Senior Marketing Manager @ RYNAN Technologies
"Loved every bit of it because there was never a dull moment. My coursemates too are working professionals from different walks of life, and they brought together many perspectives from their industries and many laughs to the mix."
Simren Panoo
Director, Client Engagement & Strategic Marketing @ Bank of Singapore
"Since starting the course, I have found the modules to be invigorating and I am in awe of the lecturers I’ve had access to – in my last module, my lecturer was the former Chief Marketing Officer of IBM!"
Rick Tan
CEO @ Honyo Industries
"After attending this course, I'm confident of applying what I've learnt into my business."
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
- Steve Jobs
Questions? Request for more information!
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