DIPLOMA IN
CONTENT CREATION AND DIGITAL MARKETING
The Diploma in Content Creation and Digital Marketing program is designed to equip professionals with the essential skills required to excel in today’s rapidly evolving marketing and social media landscape.
COURSE INTRODUCTION
With the growing importance of digital presence, businesses increasingly rely on skilled marketers and content creators who can engage audiences effectively through high-quality content and innovative strategies. This program addresses these demands by offering comprehensive training across the key areas sought after by employers in the marketing industry.
Tailored to meet the expectations outlined in current job descriptions for positions such as social media managers, digital marketers, and content creators, the course provides hands-on experience in critical areas like video editing, photography, digital marketing strategies (SEO, SEM, social media marketing), and content storytelling.
For those who have a traditional background in marketing, this program is especially valuable, providing the technical skills needed to remain competitive and relevant. It ensures that graduates will be able to master modern content creation tools and techniques, align with the expectations of employers, and be ready for the ever-changing digital landscape.
The Diploma in Content Creation and Digital Marketing is more than a credential—it's a career-shaping experience that prepares professionals to thrive in today’s dynamic marketing world.
Yearning for a trailblazing career as a
SOCIAL MEDIA STRATEGIST, CONTENT MARKETING SPECIALIST, SEO/SEM SPECIALIST,DIGITAL ANALYTICS... MANY MORE
LEARN x EXECUTE
In MAD School, we do not believe in our students memorising and throwing everything back at us. Hence, not only is there no examination in our school, students learn real skills and practise them via projects, overseas learning trips and also by having fun.
MODULES
CONTENT MARKETING AND CREATION (STORYTELLING)
From drawing basic shapes to crafting intricate designs, you’ll learn the ropes of creating sharp, scalable graphics. We’ll play with colours, dabble in typography, and even transform 2D sketches into 3D visuals.
NATURAL AND STUDIO LIGHTING
Photography is the practice of capturing light and shadow. In 1844, a photographic book was published titled the Pencil of Nature. The images published were entirely created without the aid of the artist’s pencil, meaning that the images, which were made...
DIGITAL IMAGING I: ADOBE PHOTOSHOP AND LIGHTROOM
Digital Imaging, a contemporary dark room. In this class you will learn all the skills required to assist in your workflow process as a photographer or digital imaging artist.
TVC (CONCEPT + DEVELOPMENT)
The TVC (Television Commercial) Concept + Development module offers students a comprehensive journey through the world of TV advertising, from initial brainstorming to final execution.
DIGITAL MARKETING
The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace?
FUNDAMENTALS OF PHOTOGRAPHY
This module delves first into the history of photography and the documentation of its advancements. The technical skills needed to operate a DSLR/mirrorless camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera.
COURSE DURATION
10 Months ( 20 seats per class )
TIME TABLE
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students get to go to cities & countries like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Apply their design skills to support NGOs and other social enterprises
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Work on real-world projects for a variety of companies
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Gain valuable guidance from experienced industry professionals – and get paid for it
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Build an impressive portfolio with projects completed under Make The Change
FEATURED TRAINERS
As the Managing Director of digital agency NEO360 Digital, Shei Wah aims to establish the agency in all of the world’s major cities. Even as he works toward this goal, Shei Wah also dreams of his children’s future happiness and unwinds by doing callisthenics with his former school buddies three times a week. A mechanical engineer by training who graduated from the Nanyang Technological University and with over 15 years of experience working in Start-Ups, SMEs and MNCs, he has also driven sales revenue and leads across the Asia Pacific region. Shei Wah was one of the SEO Speakers at the first Search Engine Strategies Conference 2011 held in Singapore.
GRADUATES
Taf Huang
Senior Marketing Manager @ RYNAN Technologies
"Loved every bit of it because there was never a dull moment. My coursemates too are working professionals from different walks of life, and they brought together many perspectives from their industries and many laughs to the mix."
Simren Panoo
Director, Client Engagement & Strategic Marketing @ Bank of Singapore
"Since starting the course, I have found the modules to be invigorating and I am in awe of the lecturers I’ve had access to – in my last module, my lecturer was the former Chief Marketing Officer of IBM!"
Rick Tan
CEO @ Honyo Industries
"After attending this course, I'm confident of applying what I've learnt into my business."
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
- Steve Jobs
Questions? Request for more information!
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