DIPLOMA IN

DIGITAL

MARKETING

Diploma in

Digital Marketing

DIPLOMA IN DIGITAL MARKETING COURSE

The Diploma in Digital Marketing course is a comprehensive programme, integrating both strategic and pragmatic approaches, to prepare you well to face marketing challenges in the digital world.

Be it whether you are a newbie to digital marketing or a hot-seated marketer who is learning on the job, you will benefit from this well-thought-out communications programme that builds you a strong foundation in digital marketing.

How digital technology changes our buying behaviours, what is social listening, how to develop content that builds your digital assets and more. It is also an equipping workshop that demands your creative muscle, polishes your art of storytelling and executes your great plans into published digital work.

DIGITAL MARKETING COURSE (PART-TIME) MODULES

Digital Marketing

What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

Social Media Marketing

Apart from being trained to become a strong social media practitioner, some useful skills which you can expect to acquire from this course are:

Content Creation
Conversation Management & Community Building
Microblogging and Influencer Management
Social Media Readiness Assessment of an Organisation
Social Media for Event Marketing

Content Marketing & Creation (Storytelling)

Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling.

This course comprises of essential skills like choosing the right tools, the art of telling a story, tone of voice, small production budgeting, etc. for effective storytelling via different media.

Innovative Marketing

The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework.

Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing and how analyzed data plays a strategic role in the new world marketing.

Branding

The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.

Copywriting

The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell.

For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.

Featured Trainers

Nick is the CEO of YP (Yellow Pages) Digital and is a very experienced digital media professional working for major international agencies for the past 20 years+.

Started off his advertising journey with some of the biggest agencies worldwide, Nick has acquired & accumulated in-depth knowledge in both traditional & digital marketing.

He has also been conducting digital related programmes for industrial practitioners working in major creative agencies and major brands with the Association of Accredited Advertising Agents in Singapore.

Robert Gaxiola is an advertising creative director and founder of Singapore agency ManghamGaxiola.

After just three years in business, the agency entered into a purchase agreement with the Dentsu Aegis Network and added McGarryBowen to their names on the door.

Prior to that, he worked under much bigger names such as Goodby, Silverstein & Partners, Bates 141, FCB and Disney. His last job prior to setting his own shop was the Executive Creative Director of Ogilvy & Mather Singapore.

Spending more than 20 years in the AdMarcom industry, Angela has held leadership positions for over a decade, in the APAC region, with MNC agencies, South China Morning Post Group and Global Luxury Group, LVMH.

Before becoming the founder of her own start-up Antrepod, she experienced entrepreneurship first hand by starting agencies and had delivered over 600% business growth in business over 3 years. Because of this, she was one of the finalists for 2011 Australia China Alumni Awards for ‘Women In Leadership’.

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

STRONGEST PLATFORMS

In MAD School, we make sure our students learn the most relevant & strongest platforms in the digital world and one of those powering our programme is Ahrefs.

Ahrefs has been trusted by SEO and marketing professionals worldwide as the ultimate toolset for SEO providing them with industry-leading data.

It crawls the web, stores tons of data and makes it easily accessible via a simple user interface, that can be used for site audits, keyword research, link building, content marketing & other SEO strategies.

GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of the globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

From competitions and advertising awards competition to learning trips in places like New York, Busan, Bali, Paris, etc., we have the students’ expansion of their creative minds at heart.

OUR STUDENTS WORK IN