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PROFESSIONAL WORKSHOP IN
DIGITAL MARKETING

The Digital Marketing course offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

"Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it."  

- David Meerman Scott

Workshop

Outline

This course comprises of the below essential skills for digital marketing across various platform. Apart from conceptualizing and executing a digital strategy, this course will also touch on:

 

  • SEO/SEM

  • Mobile marketing

  • Social media marketing

  • Email marketing

  • Analytics

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 STUDENTS

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DURATION:

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10

weeks

More Information

TIME:

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7pm

-10pm

once weekly

SkillsFuture

Eligible

COURSE FEE:

​

$1,215

(subjected to prevailing GST and not inclusive of a 1-time registration fee of $140 )

CERTIFICATE:

​

ATTAINMENT IN

DIGITAL MARKETING

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