PROFESSIONAL WORKSHOP IN
DIGITAL MARKETING

The Digital Marketing course offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

"Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it."  

- David Meerman Scott

Workshop

Outline

This course comprises of the below essential skills for digital marketing across various platform. Apart from conceptualizing and executing a digital strategy, this course will also touch on:

 

  • SEO/SEM

  • Mobile marketing

  • Social media marketing

  • Email marketing

  • Analytics

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DURATION:

12

weeks

More Information

TIME:

7pm

-10pm

once weekly

SkillsFuture

Eligible

COURSE FEE:

$1,300

(inclusive of GST but excluding a 1-time registration fee of $150)

CERTIFICATE:

ATTAINMENT IN

DIGITAL MARKETING

 

By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

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Singapore 058282

6337 5449

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(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022