Where design is the end goal and strategic thinking is the start, the Specialist Diploma in Advertising Design is a course crafted for people who already have the design skills.

But want to take it to the next level by integrating the strategic aspects of marketing and advertising into design work. This provides them with invaluable strategic thinking skills, enabling them to analyse the market and strategise a plan before designing.

Jobs our student took after graduation

Artwork Planner, Creative Directors, Art Directors, Copywriter, Entrepreneur, Cinematographer, Project Designer ... Many more

 

Modules

Innovative Marketing​

The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and frameworks. 

Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation, and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing, and how analyzed data plays a strategic role in the new world marketing.

Branding

The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.

21st Century Advertising

The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy. Students will be taught the fundamentals of advertising and what are the difference between marketing planning and advertising planning. The focus is on advertising planning and the processes involved. Students will also learn from the perspective of key players in the advertising industry and how do they contribute to the advertising process. Does advertising lie? What are the control mechanisms to ensure ethical practice in the advertising industry?

Digital Marketing

The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

Creative Thinking

The Creative Thinking module is a place where students are taught the methods to construct, create and develop ideas, which can be applied across all mediums and platforms. Students will learn how the creative process fits into the planning process and how to distinguish the difference between strategic development and execution (design). It discusses the development of creative concepts that are designed to meet advertising objectives. Students will also learn to understand the difference between effectiveness and creativity.

TVC (Concept + Development)

The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

Copywriting​

The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.

M.A.D. Integrated Campaign Project

The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

 

Featured Trainers

Kenji graduated with a distinction in Master of Design from Curtin University of Technology, Australia, in 2003 and received a year of professional packaging design training from Japan in 1991. Kenji has accumulated more than 10 years of professional teaching experience as a design educator and 20 years of relevant job experiences as a creative practitioner in the graphic design, branding, advertising, packaging, publishing and printing industries.

With Kenji’s passion in teaching, mentorship and engagement with his students over the last few years, he has personally nurtured and groomed many successful design practitioners and designpreneurs. many of his past students have won more than 80 local and international awards and recognition from Singapore, Germany, Canada, United Kingdom and America.

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. 

GLOBAL

From overseas trips in New York, camps, to competitions  in South Korea and advertising awards competition in Thailand, we have the students’ expansion of their creative minds at heart and have a students' overseas study trip plan annually.

NO EXAMS

We do not believe in our students memorizing textbooks and throwing everything back to us.

This is why we only have projects to allow our students to constantly hone their skills by hands-on practises and to create an impressive portfolio that will bring them to places.

WORK-GOOD

Love what you do so much?  Why not do projects and campaigns that will be running live and get paid through Make The Change?

 

Through Make The Change, students can make use of their design skills to help ngos & other social enterprises in real projects for various companies, guided by experienced industrial practitioners while getting paid for their work.

AWARDS WON BY OUR
 
STUDENTS

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COURSE DURATION

Part-time:

 

Full-time:

30 months 

1 evening class / week

22 months

2 day classes / week

COURSE FEE

Part-time:

Full-time:

$12,500

$15,500

Specialist Diploma in Advertising Design

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