PROFESSIONAL WORKSHOP IN
COPYWRITING

The Copywriting course is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative writing concepts that sell. For those interested in pursuing a career in advertising, in particular professional copywriting, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.

"A copywriter is a salesperson behind a typewriter."

- Judith Charles

Workshop

Outline

This course comprises of the below essential skills for effective copywriting across various platform:

 

  • The Copywriter

  • Grammar and usage

  • Styles and target audience

  • What to say (meetings, presentations and in creative briefs)

  • Techniques

  • Writing for integrated marketing communications

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STUDENTS

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DURATION:

12

weeks

More Information

TIME:

7pm

-10pm

once weekly

SkillsFuture

Eligible

COURSE FEE:

$1,300

(inclusive of GST but not inclusive of a 1-time registration fee of $150 )

CERTIFICATE:

ATTAINMENT IN

COPYWRITING

 

By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

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