PROFESSIONAL WORKSHOP IN 
 CORPORATE IDENTITY 

 & DESIGN 

This course will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important.

"Your brand is a story unfolding across all customer touch points."  

- Jonah Sachs

Workshop

Outline

This workshop comprises of the below essential skills for creating a strong corporate identity design and some useful skills which you can expect to acquire from this course are:

 

  • The coming of corporate communications

  • The story, the visual, the package

  • The science of symbols and colors

  • The logotype and the semiotics

  • Supporting devices/ applications

  • The corporate design mandatories

  • The corporate identity system, why is it 
    so important?

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More Information

DURATION:

12

weeks

TIME:

7pm

-10pm

once weekly

COURSE FEE:

$1,300

(inclusive of GST but not inclusive of a 1-time registration fee of $150)

CERTIFICATE:

ATTAINMENT IN

CORPORATE IDENTITY & DESIGN

By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

 

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