PROFESSIONAL WORKSHOP IN
This course will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important.
"Your brand is a story unfolding across all customer touch points."
- Jonah Sachs
This workshop comprises of the below essential skills for creating a strong corporate identity design and some useful skills which you can expect to acquire from this course are:
The coming of corporate communications
The story, the visual, the package
The science of symbols and colors
The logotype and the semiotics
Supporting devices/ applications
The corporate design mandatories
The corporate identity system, why is it
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