PROFESSIONAL
DIPLOMA IN ADVERTISING AND DESIGN
Our most popular and signature formula integrating marketing & advertising into the design.
COURSE INTRODUCTION
The Professional Diploma in Advertising and Design equips learners with the creative, strategic, and technical skills demanded by today’s dynamic marketing and design landscape. Combining design fundamentals with cutting-edge digital practices, this programme bridges conceptual thinking, AI-powered workflows, and omnichannel brand communication strategies. Students will gain hands-on experience in crafting impactful visual designs, managing social media strategies, creating short-form video content, and leveraging AI for content generation - all aligned to current agency standards.
Through practical projects, workshops, and critiques, learners graduate ready to deliver brand- driven campaigns across multiple touchpoints, from digital platforms to physical experiences.
Yearning for a trailblazing career as a
CREATIVE DIRECTOR OR OWNER OF YOUR DESIGN OR ADVERTISING AGENCY?
MODULES
CORPORATE IDENTITY AND DESIGN
This module will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate identity programme that will promote...
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DIGITAL STUDIOS I: ADOBE ILLUSTRATOR
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while learning useful shortcuts to enhance their design workflow...
O2O BRAND COMMUNICATION STRATEGY
Understand brand fundamentals and apply them to communication that resonates across online and offline touchpoints. Students clarify brand identity, craft stories and messages, and plan cross-platform communication...
USER INTERFACE DESIGN I
The User Interface Design I module introduces students to the theory and practical interface design for web and mobile applications through the use of Figma. This course will provide learner the knowledge and skills to create a real-world website...
COPYWRITING
The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell...
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DIGITAL STUDIOS II: ADOBE PHOTOSHOP
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop...
PACKAGING AND PRINT TECHNOLOGY
This module offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms. Not only will students explore key concepts of the packaging design development process...
VIDEO EDITING ESSENTIALS
This is a hands-on module that takes students from a blank timeline to a finished 15–30s product commercial. We’ll keep it practical: a bit of scripting and storyboarding, a small in-class shoot for tabletop product shots...
CREATIVE AND CRITICAL THINKING
A practical blend of critical and creative thinking that helps learners frame problems clearly, question assumptions, generate original ideas, and refine them into workable solutions...
EDITORIAL DESIGN
This module introduces students the digital publishing tools and techniques for publications design and gain insights into the professional practice of publication designers. Students will learn the anatomy of publication...
SOCIAL MEDIA STRATEGY
Today’s social networks change faster than the weather. This module skips the “What is Instagram?” basics and goes straight into how to build a smart, channel-agnostic plan that hits business goals, wins budget approval...
VISUAL COMMUNICATION
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements...
DIGITAL MARKETING
The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid media...
GENERATIVE AI CONTENT CREATION
This module trains students to master leading generative-AI tools and to weave the outputs into cohesive, platform-ready content. Through rapid prompt-engineering drills, multi-modal asset generation...
TYPOGRAPHY AND COMMUNICATION DESIGN
This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology...
M.A.D. INTEGRATED CAMPAIGN PROJECT
The M.A.D. Integrated Campaign Project is the final major project for all Professional Diploma in Advertising and Design students. Students will have to integrate everything they have learnt from the past modules with a self-initiated project,..
COMPLIMENTARY MODULES
FUNDAMENTALS OF PHOTOGRAPHY
The technical skills needed to operate a DSLR camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera.
NATURAL AND STUDIO LIGHTING
What is light; what is light in photography? Students who go through this module will fully understand the effects of light and how it can create or destroy.
COURSE DURATION
Full Time
19 Months ( 20 seats per class )
Part Time
25 Months ( 30 seats per class )
TIME TABLE
Full Time
12.00pm to 3.00pm or
3.00pm to 6.00pm
Weekdays
10.00am to 1.00pm
Saturdays
Part Time
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
Full Time
• Extra Tutorials
• Visit Industries, Talks or Workshop
• Smaller Classes
Part Time
• Allow you to work while studying
PERKS
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE ‘O” level with minimum 3 credits (C6) or equivalent
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GCE ‘O’ level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
Jobs our student took after graduation
Artwork Planner, Creative Directors, Art Directors, Copywriter, Entrepreneur, Cinematographer, Project Designer... many more
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Apply their design skills to support NGOs and other social enterprises
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Work on real-world projects for a variety of companies
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Gain valuable guidance from experienced industry professionals – and get paid for it
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Build an impressive portfolio with projects completed under Make The Change
“When I was in England, I found out that I was way ahead of all my peers"
Tommy Lai, Creative/ Copywriter @ R/GA
