PROFESSIONAL
DIPLOMA IN ADVERTISING AND DESIGN
Our most popular and signature formula integrating marketing & advertising into the design.
COURSE INTRODUCTION
The Professional Diploma in Advertising and Design equips learners with the creative, strategic, and technical skills demanded by today’s dynamic marketing and design landscape. Combining design fundamentals with cutting-edge digital practices, this programme bridges conceptual thinking, AI-powered workflows, and omnichannel brand communication strategies. Students will gain hands-on experience in crafting impactful visual designs, managing social media strategies, creating short-form video content, and leveraging AI for content generation - all aligned to current agency standards.
Through practical projects, workshops, and critiques, learners graduate ready to deliver brand- driven campaigns across multiple touchpoints, from digital platforms to physical experiences.
Yearning for a trailblazing career as a
CREATIVE DIRECTOR OR OWNER OF YOUR DESIGN OR ADVERTISING AGENCY?
MODULES
CORPORATE IDENTITY AND DESIGN
This module explores the science behind a corporation’s ‘persona’ and corporate personality. Students will learn about corporate communications, symbols, logos, colours, logotypes, semiotics, supporting applications, and identity systems to ensure consistency and effective branding.
.png){kind=small}
DIGITAL STUDIOS I: ADOBE ILLUSTRATOR
This module introduces Adobe Illustrator, a leading vector design software. Through ten interactive sessions, you’ll learn to create scalable graphics, explore colours, typography, and even transform 2D sketches into 3D visuals—building a showcase of your own designs by the end.
O2O BRAND COMMUNICATION STRATEGY
This module teaches brand fundamentals and how to apply them across online and offline channels. Students define brand identity, craft stories and messages, and plan cross-platform communication, culminating in a presentation that links brand meaning to real-world impact.
USER INTERFACE DESIGN I
The User Interface Design I module introduces students to interface design for web applications using Figma. Students will learn the design process, layout, interface components, and selecting colours and typography to create streamlined, real-world website experiences.
COPYWRITING
The Copywriting module explores persuasive writing for the digital age, blending traditional techniques with modern tools. Through exercises and real-world examples, students learn to craft compelling copy and understand what makes messages resonate, gaining skills valuable for advertising or any field requiring impactful communication.
.png){kind=small}
DIGITAL STUDIOS II: ADOBE PHOTOSHOP
This module introduces Adobe Photoshop, covering skills from basic editing to advanced techniques in visual effects, photo enhancement, and integration with Illustrator. It equips designers, photographers, and multimedia artists to edit and retouch images confidently and professionally.
PACKAGING AND PRINT TECHNOLOGY
This module covers packaging design from concept to 3D form, including aesthetics, materials, print production, and sustainability. Students learn to integrate design elements to create impactful packaging that influences consumer perception.
VIDEO EDITING ESSENTIALS
This hands-on module guides students from concept to a 15–30s product commercial, covering scripting, storyboarding, shooting, and editing in Adobe Premiere Pro. By the end, students can produce polished videos with sound, colour, graphics, captions, and social-ready exports.
CREATIVE AND CRITICAL THINKING
This module blends critical and creative thinking, helping students frame problems, question assumptions, generate ideas, and develop workable solutions. Using structured frameworks and hands-on techniques, they tackle real-world briefs with clarity and originality.
EDITORIAL DESIGN
This module introduces digital publishing and Adobe InDesign, covering page layout, grids, visual elements, and editorial content organization. Students will learn design process, paper selection, print production, and finishing to create publications with clear personality and tone.
SOCIAL MEDIA STRATEGY
This module focuses on building smart, channel-agnostic social media strategies. Students learn to analyze audience data, select paid/ owned/ earned tactics, create meaningful dashboards, and manage challenges, finishing with a polished strategy deck and live client-style pitch.
VISUAL COMMUNICATION
This module guides students to become successful visual communication designers, focusing on design elements, composition, media exploration, and practical skills to solve visual problems and understand contemporary practices.
DIGITAL MARKETING
The Digital Marketing module covers web analytics, SEO, SEM, email, and mobile marketing, providing a strong foundation in digital strategies and the buyer journey. Students learn to create, implement, and analyze campaigns while navigating ethical and legal considerations, gaining hands-on skills to succeed in the dynamic digital marketing landscape.
GENERATIVE AI CONTENT CREATION
This module trains students to use generative-AI tools like ChatGPT, Midjourney, DALL·E, and Canva to create cohesive, platform-ready content. Students develop prompt-engineering and multi-modal asset skills, culminating in a mini AI social-media campaign showcasing their workflow and consistency.
TYPOGRAPHY AND COMMUNICATION DESIGN
This module explores typography as a visual language in communication design, covering its history, anatomy, classifications, principles, and layout. Students will gain an in-depth understanding of how typographic elements—such as structure, readability, tone, personality, and integration with design elements—create visual impact.
M.A.D. INTEGRATED CAMPAIGN PROJECT
The MAD Integrated Campaign Project is the capstone module, where students apply their skills to conceptualize, develop, and execute a full advertising and design campaign. A final presentation simulates the real working world, testing their verbal skills and ability to defend strategies and creative work.
COMPLIMENTARY MODULES
FUNDAMENTALS OF PHOTOGRAPHY
The technical skills needed to operate a DSLR camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera.
NATURAL AND STUDIO LIGHTING
What is light; what is light in photography? Students who go through this module will fully understand the effects of light and how it can create or destroy.
COURSE DURATION
Full Time
24 Months ( 30 seats per class )
Part Time
18 Months ( 20 seats per class )
TIME TABLE
Full Time
12.00pm to 3.00pm or
3.00pm to 6.00pm
Weekdays
10.00am to 1.00pm
Saturdays
Part Time
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
Full Time
• Extra Tutorials
• Visit Industries, Talks or Workshop
• Smaller Classes
Part Time
• Allow you to work while studying
PERKS
ENTRY REQUIREMENTS
Singaporean:
-
Applicants are to be aged 16 or above when applying
-
GCE 'O' Level with minimum 3 credits (C6) or equivalent
-
GCE 'N' Level with minimum of C6 for English or equivalent
-
Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
Jobs our student took after graduation
Artwork Planner, Creative Directors, Art Directors, Copywriter, Entrepreneur, Cinematographer, Project Designer... many more
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
-
Apply their design skills to support NGOs and other social enterprises
-
Work on real-world projects for a variety of companies
-
Gain valuable guidance from experienced industry professionals – and get paid for it
-
Build an impressive portfolio with projects completed under Make The Change
“When I was in England, I found out that I was way ahead of all my peers"
Tommy Lai, Creative/ Copywriter @ R/GA
