Professional
Diploma in
Advertising
and Design
PDAD
MODULES
Visual Communication
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer...
Digital Studios I
(Illustrator)
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while...
Digital Studios II
(Photoshop)
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation, and photo retouching tools...
Typography and
Communication Design
This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication...
Corporate Identity and Design
This module will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate...
Packaging and Print Technology
This module offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms. Not only will students explore key concepts...
Editorial Design
This module introduces students the digital publishing tools and techniques for publications design and gains insights into the professional practice of publication designers...
Online Media Design
Through audience profiling, planning of campaign schedules and learning the importance of storytelling, students also delve into the UI and UX aspects of online media design, as well as learn, understand the properties of different kind of web languages, in order to effectively curate and design and online media campaign.
Innovative Marketing
The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework. Students will learn...
21st Century Advertising
The 21stCentury Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies;...
Creative Thinking
The Creative Thinking module is a place where students are taught the methods to construct, create and develop ideas, which can be...
Copywriting
The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will...
Branding
The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding...
Digital Marketing
The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned...
TVC (Concept + Development)
The TVC (Concept + Development) module is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn...
M.A.D. Integrated Project
The M.A.D. Integrated Campaign Project is the final major project for all Professional Diploma in Advertising and Design students. Students will have to integrate everything they have...
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school run social enterprise, students can:
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Make use of their design skills to help NGOs & other social enterprises
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Take part in real projects for various companies
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Guided by experienced industrial practitioners & getting paid
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Enhanced their portfolio with projects completed under make the change
Alumnus
Tommy Lai,
Creative/ Copywriter @ R/GA
"When I was in England, I found out that I was way ahead of all my peers."
Ning Goh,
Designer @ Chope
"What I really like about M.A.D. School is that the lecturers are all working in the industry...basically, lecturers get to focus on the students and I find that very useful."
Andy Xu,
Creative Director @ Three Collective
"My time in MAD was a great experience; I especially recommend it for those who are keen to enter into the Design and Advertising industries."
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