PROFESSIONAL
DIPLOMA IN ADVERTISING AND DESIGN
Our most popular and signature formula integrating marketing & advertising into the design.
COURSE INTRODUCTION
The Professional Diploma in Advertising and Design equips learners with the creative, strategic, and technical skills demanded by today’s dynamic marketing and design landscape. Combining design fundamentals with cutting-edge digital practices, this programme bridges conceptual thinking, AI-powered workflows, and omnichannel brand communication strategies. Students will gain hands-on experience in crafting impactful visual designs, managing social media strategies, creating short-form video content, and leveraging AI for content generation - all aligned to current agency standards.
Through practical projects, workshops, and critiques, learners graduate ready to deliver brand- driven campaigns across multiple touchpoints, from digital platforms to physical experiences.
Yearning for a trailblazing career as a
CREATIVE DIRECTOR OR OWNER OF YOUR DESIGN OR ADVERTISING AGENCY?
MODULES
CORPORATE IDENTITY AND DESIGN
This module explores the science of corporate identity—personality, storytelling, symbols, logos, colours, semiotics, and design systems—teaching students how consistent visual communication shapes a corporation’s image, messaging, and long-term brand coherence.
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DIGITAL STUDIOS I: ADOBE ILLUSTRATOR
This module introduces Adobe Illustrator, covering essential tools, shapes, colours, typography, and 3D effects. Across ten sessions, students learn to create scalable vector graphics and build a showcase-ready design portfolio.
O2O BRAND COMMUNICATION STRATEGY
This module teaches brand fundamentals, guiding students to define identity, craft stories and messages, and plan cross-platform communication, culminating in a presentation that links brand meaning to real-world visibility and impact.
USER INTERFACE DESIGN I
This module teaches UI design fundamentals using Figma, covering real-world website interfaces, design processes, layouts, components, colour and typography choices, enabling students to create streamlined, effective interfaces across various sectors.
COPYWRITING
This module explores persuasive copywriting for the digital age, combining traditional techniques and modern tools to craft compelling messages, understand audience impact, and develop skills applicable in advertising and broader communication contexts.
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DIGITAL STUDIOS II: ADOBE PHOTOSHOP
This module teaches essential to advanced Adobe Photoshop skills for image editing, retouching, effects, and photo enhancement, integrating raster and vector graphics to create compelling visuals and prepare students for professional creative practice.
PACKAGING AND PRINT TECHNOLOGY
This module covers packaging design principles, from concept to 3D form, including structure, materials, production, sustainability, and visual elements, equipping students to create impactful, market-aware packaging that influences consumer perception and decisions.
VIDEO EDITING ESSENTIALS
This hands-on module guides students from scripting and storyboarding to producing a 15–30s product commercial, teaching video editing in Adobe Premiere Pro, including sound, colour, graphics, captions, and social-ready exports.
CREATIVE AND CRITICAL THINKING
This module develops critical and creative thinking, teaching students to frame problems, question assumptions, generate ideas, and refine solutions using structured frameworks and hands-on techniques for clear, original responses to real-world briefs.
EDITORIAL DESIGN
This module teaches digital publishing with Adobe InDesign, covering publication anatomy, layout principles, grids, visual elements, materials, and production, enabling students to craft effective, well-designed publications tailored to specific audiences.
SOCIAL MEDIA STRATEGY
This module teaches advanced social media strategy, focusing on audience analysis, channel-agnostic planning, paid/owned/earned tactics, dashboard tracking, and problem-solving, culminating in a polished strategy deck and live client-style pitch.
VISUAL COMMUNICATION
This module guides students in exploring visual communication design—integrating elements, principles, composition, and media through practical and theoretical processes—to understand its purpose, function, problem-solving role, and contemporary practices.
DIGITAL MARKETING
This module covers digital marketing fundamentals, including SEO, SEM, web analytics, email and mobile marketing, buyer journeys, and ethical/legal considerations, equipping students to design, execute, and analyze effective, compliant, and impactful campaigns.
GENERATIVE AI CONTENT CREATION
This module develops mastery of leading generative-AI tools, prompt-engineering, multimodal asset creation, versioning and brand control, culminating in a mini AI social-media campaign showcasing each student’s complete workflow, stylistic consistency and export-ready content.
TYPOGRAPHY AND COMMUNICATION DESIGN
This module covers the theory and practice of typography—history, anatomy, principles, layout, aesthetics, and type selection—emphasizing how typographic elements shape clarity, mood, and visual impact in contemporary communication design.
M.A.D. INTEGRATED CAMPAIGN PROJECT
The MAD Integrated Campaign Project is a capstone module where students independently conceptualize, develop, and execute a comprehensive advertising and design campaign, culminating in a final presentation that simulates real-world client defense of strategies and creative work.
COMPLIMENTARY MODULES
FUNDAMENTALS OF PHOTOGRAPHY
The technical skills needed to operate a DSLR camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera.
NATURAL AND STUDIO LIGHTING
What is light; what is light in photography? Students who go through this module will fully understand the effects of light and how it can create or destroy.
COURSE DURATION
Full Time
24 Months ( 30 seats per class )
Part Time
18 Months ( 20 seats per class )
TIME TABLE
Full Time
12.00pm to 3.00pm or
3.00pm to 6.00pm
Weekdays
10.00am to 1.00pm
Saturdays
Part Time
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
Full Time
• Extra Tutorials
• Visit Industries, Talks or Workshop
• Smaller Classes
Part Time
• Allow you to work while studying
PERKS
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
Jobs our student took after graduation
Artwork Planner, Creative Directors, Art Directors, Copywriter, Entrepreneur, Cinematographer, Project Designer... many more
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Apply their design skills to support NGOs and other social enterprises
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Work on real-world projects for a variety of companies
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Gain valuable guidance from experienced industry professionals – and get paid for it
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Build an impressive portfolio with projects completed under Make The Change
“When I was in England, I found out that I was way ahead of all my peers"
Tommy Lai, Creative/ Copywriter @ R/GA
