PROFESSIONAL WORKSHOP IN
TYPOGRAPHY & COMMUNICATION DESIGN
This typography course provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes in-depth understanding on the role, purpose and function of typography.
The aim of this course is to provide participants with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.
"I strive for two things in design: simplicity and clarity. Great design is born of those two things."
- Lindon Leader
This course comprises of the below essential skills for typography designer:
Type evolution and history
The graphic designers' layout grid
Typography as a visual language
Working within a given space and a body
How typography affects graphic design
Type anatomy, measurements, classifications, styles, weights
Type spaces (kerning, tracking, leading, etc)
Applying variations in layouts and identifying common mistakes
Creative research, how to get inspiring ideas and applying through Art Direction
Choosing the right photo or cropping the
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