PROFESSIONAL WORKSHOP IN 
 
TYPOGRAPHY & COMMUNICATION 
 DESIGN 

This typography course provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes in-depth understanding on the role, purpose and function of typography.

 

The aim of this course is to provide participants with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.  

"I strive for two things in design: simplicity and clarity. Great design is born of those two things."  

- Lindon Leader

Workshop

Outline

This course comprises of the below essential skills for typography designer:

 

  • Type evolution and history

  • The graphic designers' layout grid

  • Typography as a visual language

  • Working within a given space and a body 
    of information

  • How typography affects graphic design

  • Type anatomy, measurements, classifications, styles, weights

  • Type spaces (kerning, tracking, leading, etc)

  • Applying variations in layouts and identifying common mistakes

  • Creative research, how to get inspiring ideas and applying through Art Direction

  • Choosing the right photo or cropping the 
    wrong photo

  • File Formats

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STUDENTS

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More Information

DURATION:

12

weeks

TIME:

7pm

-10pm

once weekly

COURSE FEE:

$1,300

(inclusive of GST but excluding a 1-time registration fee of $150)

CERTIFICATE:

ATTAINMENT IN

TYPOGRAPHY & COMMUNICATION DESIGN

 

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#03-22 Riverside Point

Singapore 058282

6337 5449

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© 2015 M.A.D. School by Chatsworth Medi@rt Academy

(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022