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PROFESSIONAL WORKSHOP IN
INNOVATIVE MARKETING

The Innovative Marketing module covers time-established marketing principles as a foundation from which to approach and integrate the latest strategies and technologies, to create novel marketing solutions in the digital age.

 

Students will also learn from industry-relevant case studies on how to conduct market research and conceptualise creative and engaging marketing campaigns to meet set objectives. 

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."  

- Philip Kotler

Workshop

Outline

This course comprises of the below essential skills for conceptualising & carrying out marketing strategies across different platform.

 

Apart from being trained to become a strong marketer, some useful skills which you can expect to acquire from this course are:

 

  • 6Cs

  • SWOT

  • AIDA

  • Marketing Research

  • BCG Matrix

  • Analysing Consumer Behaviour

  • Social Media

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More Information

DURATION:

10

weeks

TIME:

7pm

-10pm

once weekly

SkillsFuture

Eligible

COURSE FEE:

$1,215

(subjected to prevailing GST and not inclusive of a 1-time registration fee of $140 )

CERTIFICATE:

ATTAINMENT IN  INNOVATIVE MARKETING

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