PROFESSIONAL WORKSHOP IN
INNOVATIVE MARKETING

The Innovative Marketing course introduces fundamental but industry relevant mass communication marketing concepts and framework.

Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about omni-channel marketing, inbound marketing and how analysed data plays a strategic role in the new world marketing.

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."  

- Philip Kotler

Workshop

Outline

This course comprises of the below essential skills for conceptualising & carrying out marketing strategies across different platform.

 

Apart from being trained to become a strong marketer, some useful skills which you can expect to acquire from this course are:

 

  • 6Cs

  • SWOT

  • AIDA

  • Marketing Research

  • BCG Matrix

  • Analysing Consumer Behaviour

  • Social Media

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More Information

DURATION:

12

weeks

TIME:

7pm

-10pm

once weekly

SkillsFuture

Eligible

COURSE FEE:

$1,300

(inclusive of GST but excluding a 1-time registration fee of $150)

CERTIFICATE:

ATTAINMENT IN  INNOVATIVE MARKETING

By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.

 

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Singapore 058282

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(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022