PROFESSIONAL WORKSHOP IN
INNOVATIVE MARKETING
The Innovative Marketing module covers time-established marketing principles as a foundation from which to approach and integrate the latest strategies and technologies, to create novel marketing solutions in the digital age.
Students will also learn from industry-relevant case studies on how to conduct market research and conceptualise creative and engaging marketing campaigns to meet set objectives.
"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value."
- Philip Kotler
Workshop
Outline
This course comprises of the below essential skills for conceptualising & carrying out marketing strategies across different platform.
Apart from being trained to become a strong marketer, some useful skills which you can expect to acquire from this course are:
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6Cs
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SWOT
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AIDA
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Marketing Research
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BCG Matrix
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Analysing Consumer Behaviour
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Social Media
AWARDS WON BY OUR
STUDENTS
More Information
DURATION:
10
weeks
TIME:
7pm
-10pm
once weekly
SkillsFuture
Eligible
COURSE FEE:
$1,300
(inclusive of GST but excluding a 1-time registration fee of $150)
CERTIFICATE:
ATTAINMENT IN INNOVATIVE MARKETING
By submitting your personal information, you agree to the retention of your particulars by MAD School for the use of reaching out to you for promotional and updates purposes. Your personal data may only be used and processed by MAD School or any of its related corporation for marketing purposes. MAD School, its related corporation(s) and any third parties acting on its/their behalf will treat this information confidentially and will not use your personal data for any purpose other than that for which it was originally collected. You have the rights to access and edit your personal data, which you may use by e-mail request to the administrator of MAD School.