Postgraduate Diploma in Digital Marketing

DATA. PLATFORMS.

DIGITAL STRATEGY. CONSUMER BEHAVIOUR.

O-2-O. TECHNOLOGY.

CUSTOMER EXPERIENCE.

B-2-B. IOT.

and more

Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?

Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

Find out how you can up your digital game with our carefully curated modules taught by experienced domain experts from various industries.

Learn. Execute. Discuss. Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the 6 modules.

Customer Behavioural Insights with Data Intelligence

There is a dizzying array for data available for digital marketers. Unfortunately, not all data are created equal in offering benefits through digital marketing initiatives.

This module takes a deeper metrics-focused approach to equip participants with tools, techniques and frameworks to analyse the data available in essential digital marketing platforms. Marking sound decisions based on good interpretation of data can then lead to improved business outcomes.

O2O Brand Communication Strategy

In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.

Trending Technologies for Marketers

The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.

Customer Experience Journey Mapping and Design (O2O)

Customer experience (CX) refers to the sum of every interaction a customer has with a business, both pre and post-sale, online and offline.

In this module, participants will learn practical tools in understanding and mapping their customer experience journey. With the insights of behavioural purchase, they will be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.

Strategic Digital Marketing For Senior Management

Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.

This challenges us to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.

Practicum Project with Mentorship

In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and submit a digital marketing solution/strategy.

The strategy/solution is to be done while being closely mentored by a mentor practitioner.

LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.

Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.

GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

From overseas trips to competitions, our students get to go to cities & countries like New York, South Korea, Thailand, Bali etc. to attend specially curated classes & events that will help them understand the industry from different perspectives better.