In this immersive module, students will explore the dynamic world of Data Visualization and Business Intelligence (BI), focusing on the powerful capabilities of Power BI. Beginning with foundational knowledge on data visualization's significance, the course delves deep into the functionalities and features of Power BI, teaching students how to transform raw data into insightful dashboards. From understanding data acquisition and preprocessing to mastering advanced visualization techniques, participants will also gain a holistic understanding of business intelligence concepts. As they journey through the BI landscape, students will encounter real-world applications, hands-on exercises, and industry-relevant trends, culminating in a capstone project that allows them to apply their newfound skills. By the end of this module, students will be well-equipped to harness data's potential, making informed decisions and crafting compelling data narratives.
 

In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers. Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.

The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change. ​Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.

This module dives deep into the multifaceted world of modern marketing, providing participants with a comprehensive understanding of how content, digital tools, and unconventional tactics can be seamlessly integrated to craft compelling marketing strategies. Participants will explore the pivotal role of content in establishing brand authority and its optimization for search engines. They'll also navigate the digital landscape, constructing social media strategies tailored for various platforms and understanding the intricacies of SEO and SEM. The course doesn't stop at traditional methods; it ventures into the creative realm of guerrilla marketing and other non-conventional tactics, emphasizing their unique impact and engagement potential. By the module's conclusion, participants will be adept at merging diverse strategies into a cohesive marketing plan, ensuring enhanced brand visibility and engagement in an increasingly digital world. Whether you're an aspiring marketer or a seasoned professional, this module offers the tools and insights needed to stay ahead in the dynamic world of integrated marketing.

In this comprehensive module, participants will dive deep into the role of sustainability and ESG (Environmental, Social, and Governance) components in contemporary marketing practices. From understanding the competitive advantage sustainability offers to brands, to mastering the intricacies of green marketing and ESG metrics, the course covers a wide range of topics pertinent to modern marketers. Through a blend of case studies, workshops, and interactive sessions, attendees will learn to craft authentic sustainability narratives, leverage data for impactful campaigns, and build strategic alliances that amplify sustainability efforts, all while navigating the challenges and ethical considerations in the evolving landscape of green marketing.

In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and submit a digital marketing solution/strategy.

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The strategy/solution is to be done while being closely mentored by a mentor practitioner.