Learn About The World Of Content From Experts in 12 Weeks

Our Content Creation & Marketing Professional Workshop teaches the important aspects of storytelling & keyword research to build a

strong marketing campaign regardless of industry

PROFESSIONAL WORKSHOP IN
Content Creation & Marketing 

"Marketing is no longer about the stuff that you make, but about the stories you tell."

- Seth Godin

Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling.

Effectively relate your brand story to your audiences and keep them engage with meaningful videos that drives the right messages through different platforms.

 

From the technicals of knowing how to use technology efficiently to going through the design thinking process (planning, conceptualization, visualization to development & execution) to generate more innovative content ideas & topics that will drive traffic, this workshop aims to allow participants to leverage on data available and ancient principles in our modern digital platforms to become a more effective digital storyteller.

 

Workshop Outline

This course comprises of the below essential skills for effective storytelling through different media:

 

  • Understand what your target audience wants through keyword research & data analytics

  • Using tools and platform to mine data for SEO strategy and using them to improve traffic through content

  • Introduction to Digital Storytelling & how to generate ideas for content creation

  • Developing your storytelling concept/campaign 

  • Tone of voice & small production budgeting

  • Choosing the right tool: Producing, editing & post production of a short video using simple equipment

  • Drawing the right visuals to drive the message

  • Mapping out an ecosystem and developing your social media distribution plan to promote content

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WE ARE THRILLED

We are absolutely hyped up to have Ahrefs as our preferred SEO platform partner for our students to perform their research and analysis on!

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data.

 

It crawls the web, stores tons of data and makes it easily accessible via a simple user interface, that can be used for site audits, keyword research, link building, content marketing & other SEO strategies.

Featured Trainers

Mariano Martene is a Full Stack Marketer and the current Chief Marketing Officer at SayAt.me, while getting busy helping Startups around the world.

He has worked with with companies like Fox LA, Samsung, Disney, The Government of Canada, Consultatio, big digital marketing agencies etc. but has been turning to focus more on helping small business and entrepreneurs grow their business and reach their next milestone so as to enjoy the sense of satisfaction & freedom he has always yearned.

Robert Cristobal is a seasoned brand strategist specialising in communications, creative storytelling & content marketing. Founder of a Singapore-based content strategy firm, Frame 316. Robert has produced content for Microsoft, Pfizer, Standard Chartered & Randstad employing a story-centric approach which focuses on human experience rather than product or service features.

He has extensive experience in content design for inbound marketing which includes conceptualising, execution & distribution of intelligent content for lead generation and customer acquisition.

His storytelling skills have landed him international recognition such as placing second in the APEC Video Contest 2015 and semi-finalist for Our Good Story Asia 2014 and Our Better World Story of the Year 2015.

AWARDS WON BY OUR STUDENTS

Duration

12

weeks

Time

7pm

-10pm

once weekly

Award

Attainment 

Content Creation & Marketing

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