PROFESSIONAL WORKSHOP IN
CREATIVE THINKING

The Creative Thinking course is a place where students are taught the methods to construct, create and develop ideas, which can be applied across all mediums and platforms. Students will learn how the creative process fits into the planning process and how to distinguish the difference between strategic development and execution (design). It discusses the development of creative concepts that are designed to meet advertising objectives. Students will also learn to understand the difference between effectiveness and creativity.

"Eccentricity of a creative mind may not be pleasing for the people around it, but it is important for the progress."  

-  Amit Kalantri

Workshop

Outline

This workshop teaches you technique to think out of the box by understanding the tools you have. Some useful skills which you can expect to acquire from this workshop are:

 

  • Strong knowledge of different advertising platforms

  • Conceptualising & developing the big idea to meet advertising & promotional objectives

  • Tools to evaluate effectiveness of ideas

  • Understand difference of effectiveness & creativity

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More Information

DURATION:

12

weeks

TIME:

7pm

-10pm

once weekly

COURSE FEE:

$1,300

(inclusive of GST but not inclusive of a 1-time registration fee of $150)

CERTIFICATE:

ATTAINMENT IN

CREATIVE THINKING

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Singapore 058282

6337 5449

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(200305753H) is registered with the Council for Private Education (CPE) from 08/12/2011 to 02/08/2022