This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design.
The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.

"There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for."
- Milton Glaser
Workshop
Outline
This course comprises of the below essential skills for perfecting the student's aesthetic sense:
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Design appreciation and communication
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Fundamentals and Principles of design
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Colour fundamentals and theories
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Idea development
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Research development
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Protocols and processes






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