SPECIALIST
DIPLOMA IN
CONTENT CREATION AND DIGITAL MARKETING
Designed for individuals who want to build strong, industry-relevant skills in digital content production and marketing strategy.
COURSE INTRODUCTION
This program provides a balance of creative execution and strategic thinking, focusing on the most in-demand capabilities across today’s marketing landscape.
Learners will develop expertise in content design, social media strategy, AI-powered workflows, and video editing—all anchored in data-driven marketing practices. The curriculum includes practical projects, hands-on labs, and real-world scenarios, ensuring graduates can confidently plan, create, and optimize campaigns for multiple platforms.
By the end of the program, students will have a portfolio of digital assets and campaigns, demonstrating technical proficiency and strategic insight for roles such as Content Creator, Digital Marketing Specialist, and Social Media Manager.
Yearning for a trailblazing career as a
CONTENT CREATOR, DIGITAL MARKETING SPECIALIST, SOCIAL MEDIA MANAGER, CONTENT MARKETING EXECUTIVE, SEO/SEM SPECIALIST, VIDEO & MULTIMEDIA PRODUCER, MARKETING COORDINATOR, COMMUNITY MANAGER
MODULES
DIGITAL MARKETING
Covers SEO, SEM, web analytics, email and mobile marketing, and strategy, equipping students to create, implement, and optimize campaigns while navigating ethical and legal considerations.
SOCIAL MEDIA STRATEGY
This module teaches students to build data-driven, channel-agnostic social media plans, select paid/ owned/ earned tactics, create dashboards, and deliver polished strategy decks with live pitches for real-world client scenarios.
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DIGITAL STUDIOS II: ADOBE PHOTOSHOP
Teaches students professional digital image editing, retouching, and manipulation with Adobe Photoshop and Illustrator, developing skills to create visual effects, enhance photography, and produce engaging, professional multimedia content.
VIDEO EDITING ESSENTIALS
This hands-on module teaches students to script, storyboard, shoot, and edit 15–30s product videos using Adobe Premiere Pro, producing polished social-ready content with sound, color, graphics, captions, and proper exports.
FUNDAMENTALS OF PHOTOGRAPHY
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop.
GENERATIVE AI CONTENT CREATION
This module teaches students to use leading AI tools, generate multi-modal content, and create cohesive social media campaigns, building technical fluency, creative judgment, and end-to-end AI workflow skills.
Learning Outcome
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Learning & Mastering Adobe Photoshop & Adobe Illustrator
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Have a strong grasp of visual literacy and how to use visuals to communicate with your target audiences
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Techniques & Knowledge of User Interface (UI) design with Adobe XD & Figma
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Introduction to Typography for the web interface
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Strong Critical Thinking skills to solve design and business briefs
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User Experience (UX) Design: From Conceptualisation to Execution
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Project Management and Practicum
COURSE DURATION
Full Time
30 Months ( 30 seats per class )
Part Time
22 Months ( 20 seats per class )
TIME TABLE
Full Time
12.00pm to 3.00pm or
3.00pm to 6.00pm
Weekdays
10.00am to 1.00pm
Saturdays
Part Time
Weekdays
7.00pm to 10.00pm
Saturdays
10.00am to 1.00pm
Full Time
• Extra Tutorials
• Visit Industries, Talks or Workshop
• Smaller Classes
Part Time
• Allow you to work while studying
PERKS
ENTRY REQUIREMENTS
Singaporean:
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Applicants are to be aged 16 or above when applying
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GCE 'O' Level with minimum 3 credits (C6) or equivalent
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GCE 'N' Level with minimum of C6 for English or equivalent
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Applicants not meeting the entry requirements will need to undergo an interview
Another country:
With valid VISA
For more information for other countries, click here
FEATURED TRAINERS
AN INDIE SCHOOL THAT DOESN'T BELIEVE IN MEMORISING
Does learning with hands-on practise on various platforms, fully project-based learning, travelling overseas with your classmates to learn from more practitioners with visits to some of the biggest names in design & tech, sound like something you will enjoy?
If so, we want you to be part of our M.A.D. community.
LECTURERS
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.
Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honourable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
AWARDS-LAB
At Awards Lab, everyone’s a winner!
Even without bagging an award, it’s a boiler room where students are subjected to the rigours of a creative agency environment and the demands of producing award-winning work.
Awards or not, walk away with a winning portfolio.
GLOBAL
We have an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.
From overseas trips to competitions, our students travel to New York, South Korea & Bali, etc. on an annual basis to learn from the best around the world.
DO-GOOD
Love what you do so much? Why not do projects and campaigns that will be running live and get paid through social enterprise Make The Change!
Through this school-run social enterprise, students can:
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Apply their design skills to support NGOs and other social enterprises
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Work on real-world projects for a variety of companies
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Gain valuable guidance from experienced industry professionals – and get paid for it
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Build an impressive portfolio with projects completed under Make The Change
